Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully.

How do you create content relevant to your brand AND your audience? Cultivate the data – yours and others – to uncover what really engages the audience. Measure regularly to ensure your content strategy evolves with your audience.

More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board.

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.

There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into leads and leads into customers.

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand.

As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.

Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors.

In the 1920s, a furniture maker turned an in-house publication into a magazine that remains one of the most recognized titles in the world. His story reveals five content-creation lessons that can help you dominate your industry.

We know how valuable targeting and measuring the relevance of our content is, but too often our actions don’t reflect that. Here are five manageable prescriptions to take to make your customer data – and, in turn, your content – healthy, wealthy, and wise.