Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are  constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage with them on topics they care about...

In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply doesn’t work. So what makes some content offers stand out above the rest? It all comes down to perceived value...

The media publishing industry is undergoing tremendous transformation in its transition to digital. One of the more powerful forces in this change are economics, and the oft-repeated phrase is that media is trading “print dollars for digital dimes.” In other words, as media moves more online, publishers...

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need...

After Drew Davis’ fast paced Prezi talk on “Participation Creation,” Josh Richman, Vice President of Marketing, WGN America, and Keith Blanchard, Creative Director, Story Worldwide, took the stage to cover the “Rise of the SuperFans.” Josh jumped in by disagreeing with Content Marketing World’s...

After refueling on orange Jell-O (in chic martini glasses) and Cheetos, Content Marketing World participants were ready to hear about “7 Content Ideas to Blow Up Your Small Business in 12 Months or Less.” Marcus Sheridan, CEO, River Pools and Spas, (wearing an orange shirt and looking, in his words,...

We are getting VERY excited about Content Marketing World next week. With that, we have the last post in our series where we ask speakers some questions about content marketing. Today, they inspire us with stories of content marketers who are executing their programs well. Continue reading

Think that once you send a custom magazine issue to print your job is done (until you start producing the next issue)? There is still a lot of work to be done between issues regardless of the frequency of your magazine. As a quick review, you have a detailed and well-defined custom magazine plan. Based...

As we take a collective breath before we head to Cleveland to experience how content, marketing strategy, Rock & Roll, and more orange than we ever knew existed can be mixed together, Joe Pulizzi and I wanted to offer up a little surprise. Before I get to the surprise, let’s talk a little about how...

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, a video infographic is a visual representation of data and knowledge...

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create...

Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to Create Attention, Interest and Sales with Infographics at next month’s Content Marketing World, I’ll...