Marketing Attribution Model: A Primer for Content Marketers
February 10, 2017
Pawan Deshpande
Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company.
Social Media: Is Your Content All Rhetoric?
December 14, 2016
Jonathan Crossfield
It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter.
12 Ways You Screw Up Your Content Marketing
December 13, 2016
Sujan Patel
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too.
Why – and How – to Map Out Your Customers’ Journeys [Template]
November 23, 2016
Marcia Riefer Johnston
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you.
3 Tips to More Accurately Measure Your Content Effort
September 26, 2016
Jacob Warwick
Actually measuring content marketing success can be challenging in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts.
3 Customer Research Tactics to Help Content Creation
September 21, 2016
Tom Whatley
Companies focused on their customers are 60% more profitable than ones that aren’t customer-centric. Imagine what could happen to your marketing if your content was customer-focused. These three steps can help you do that.
This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers
August 27, 2016
Joe Pulizzi
The guys discuss John Oliver's take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week.
The 3 Biggest Mistakes Marketers Make With Buyer Personas
August 4, 2016
Adele Revella
For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes.
The Content Marketing Book of Answers: Strategy & Planning
June 21, 2016
Jodi Harris
Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.
How User Segmentation Really Works in Content Marketing
June 20, 2016
Neil Patel
Too many marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That wastes time and resources. What’s the real power behind a content marketing strategy? Laser-focused user segmentation.
How to Get Through to Lazy Buyer Brains
June 19, 2016
George Stenitzer
In terms of brain science, we know why content marketing is hard to do. We’re up against naturally lazy, stubborn brains. Thanks to new insights we can better understand those brains, and take steps to improve our marketing success.
Data as Personalization: How to Turn Kryptonite Into Treasure
May 26, 2016
Jill Talvensaari
Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing.
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