Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity.

Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success.

A customer-journey map can help you answer the perennial question – what content shall we create? Better yet, it can help you answer the question – what content do our customers want? Here’s how to create the map, step by step.

Want to improve your content strategies in a way that reduces wasted effort so that you can put more of your resources into ideas that win? Think lean!

I can’t afford to waste time, so I have to be sure that the content I create moves the needle for my businesses, drives conversions, and results in a positive ROI for my investment. Here are 11 ways I’ve learned to make that happen.

We know our content marketing only works when our audience responds to it. Beyond personas, how can you really, really understand what your audience wants? Answers from Content Marketing World presenters fall into 3 categories.

Marriott has put a huge stake in the ground with the launch of its Content Studio and focus on influencer marketing. Find out how Content Marketer of the Year finalist David Beebe is delivering on the strategy.

Reaching top-level prospects can be an exercise in frustration. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers? Discover how to get a helpful boost from tried-and-trusted media.

Too many businesses produce content that gets ignored because they haven’t taken the time to learn what their audience really wants. With these two tips and two tools, you can solve that problem – and promote that great new content.

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions.

I like learning from people who know what they’re doing. The three most popular blogs in the world demonstrate three powerful lessons that you can implement. Discover which three sites and the practical tip each one offers you.

While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in.