Stories By Michele Linn
7 Things Successful Marketers Do With Original Research
Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.
Google Analytics Report: 4 You Need to Know
Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data.
16 More Quotes to Inspire Your Content Marketing
To start the year off right, read on for 16 quotes to kick-start 2019 and help you think about things from a different perspective – your role, your content marketing, and more.
How to Plan a Year’s Worth of Content With One Original Research Survey
Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.
Your Editorial Calendar Is Not Your Content Marketing Strategy
Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy.
10 (Mostly) Quick Wins to Steal for Your Original Research Project
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.
3 Aha Moments to Improve Your Content Marketing in 2018
She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018.
An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers.
Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations.
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions.
How to Explain Content Marketing to Anyone
What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you.
How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more.