Stories By Michele Linn
How to Give Meaning to Your Content
Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing.
Elevate Your Marketing Career: 5 Ways to Invest in You
You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional?
7 Productivity Killers for Marketers and How to Fix Them
Are you spending so much time responding to immediate needs that it’s difficult to produce something meaningful? Discover seven solutions to kill (or diminish) your productivity killers and improve your content marketing program.
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six.
6 Stolen Content Marketing Ideas from the Top Marketers of 2016
Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them.
Get Control of Your Content Marketing Ideas So You Can Take Action
Do you have lots of content ideas but aren’t sure which ones to pursue? Or never finish one idea before a new one distracts you? These tools and tips will help you gain control of ideas and make time to create something meaningful.
9 Definitions: How Content Marketing Works Within Marketing
Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO.
The One Content Marketing Question You Need to Ask (That May Scare You)
What’s the scariest question you should ask about your content? Be brave. Ask it aloud. Answer it forthrightly and honestly. Learn this important question and how brand’s audiences answer it.
How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide
A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials.
From Newbies to Seasoned Marketers: How to Measure Your Content Marketing
Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term.
A Template to Simplify Your Editorial Reporting
I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter, my new, systematic editorial update.
7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays
SEO can seem overwhelming, but you know it’s critical for your content marketing. Consider these seven gems from Rand Fishkin’s Whiteboard Friday series to improve your SEO effort (and get rid of what won’t work).