Stories By Michele Linn
Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals).
How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals.
You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional?
Having a hard time understanding how educating and growing an audience – without pitching your product – helps you grow the business? We share four ways education can mean more to your bottom line than a direct marketing pitch alone.
As Robert Rose says, content can be the biggest differentiator for your product or service. How do you differentiate your content? Be transparent – tell authentic stories that your audience wants to read. Start with these three ways.
An 8-year-old knows the value of a personal point of view – it’s what makes Lenny the gourmet cowboy on the Next Food Network Star. Do you know your POV? It can be both a strategic advantage and a guiding star.
What three words describe your brand’s content? With those descriptive words, you can have a brand voice that’s easy to share with content creators who can refer to them frequently to ensure a consistent voice across the brand.
Our research findings about effectiveness are essential to understanding the industry. After all, content marketing is only valuable when it works. Look at the results and get ideas on how to make your content marketing more successful.
CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success.
Year after year, marketers say creating more engaging content is a top challenge. This year, we asked our B2C roundtable members for their counsel. One of their unexpected answers? Surprise your audience. Then they shared how.
Creating effective content is the goal of any content marketer. But how do you figure out what’s effective? There isn’t any easy answer, but you can start with this four-step approach inspired by our B2C roundtable and community input.
How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.”