Skip to content

Stories By Katie McCaskey

Tech Tools that Social Influencers Use

Tools social influencers use to launch words off the page and into social streams. Optimized Copy Natural language programming, or NLP technology, is the behind-the-scenes science that evaluates your content’s context. Inbound Writer’s interactive editor lets you experiment with different words and content structures, and observe in real time how your content score changes based on your choices. Use it to increase the popularity and competitiveness of a piece of online content. Presentations SlideRocket allows you to build slide presentations collaboratively, share them publicly or privately online, and track visitor analytics. If a slide is updated, it automatically updates every presentation that references it, too. Magazine Creation Your challenge: produce a slick online magazine that retains a print feel. Add direct links to product and service sites and distribute that bad boy online via social circles and search discovery: that’s the concept...

Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings

Is your content worthy of your life story? The life stories of your audience? You are quite literally spending your life creating content, so ask yourself: Does it enhance the world it lives in? Does it enrich the lives of others? What is your role? To borrow the phrase shared by Cleveland, Ohio, author, journalist, and Content Marketing World presenter Regina Brett, you need to find an opportunity to create content at the intersection of what makes you happy and what the world’s “deep hunger” is. This inspiring session provided tips for telling emotionally-driven stories: Aim high: What are your goals and missions? What would your one word be to summarize them? Choose your bulls-eye, pick your target, and create content to serve this. Be original: Dig for the story within the story. (Does the content support your mission?) Get very specific: Collect information with an eye to the most important details. Find the right voice to deliver the content – your genuine voice: Circle...

Tech Tools

SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets you place a link on your website or in an email to direct people to your calendar so they can schedule an appointment with you. TimeTrade notifies you when someone schedules an appointment and puts it in both of your calendars. I conduct lots of interviews when I’m writing case studies and white papers for my clients, and TimeTrade saves me up to two hours a week in back-and-forth coordination. MEETINGS Russ Henneberry Tiny and Mighty @russhenneberry GoToMeeting has literally changed the way I work. I am able to create meetings for up to 15 people with a conference line and it gives me the ability to view anyone’s computer screen. I use it for demos, training, marketing webinars and troubleshooting clients websites. While I realize that it is still...

Microsite Yields Big Results for PTC

Microsites may be small, but they sure are mighty! Microsites are particularly well-suited to content marketing endeavors. Three reasons: A microsite focuses tightly on a narrowly-defined topic. The concentration of information is a boon for people and search engines alike. Microsites tend to attract thought leaders and influencers who are passionate about a particular topic. The smaller scale of a microsite lends itself to shorter development and launch timetables.Continue reading

Diving into Content Marketing: How Dive Rite Engages its Prospects

Scuba divers everywhere remember that first breath underwater. If you’ve never experienced it, the moment feels strangely magical. Your brain asks, “how is this possible?” despite the gear you’re wearing. Then, with the next breath, you’re ready to explore brand new territory. Similarly, marketing professionals are turning their attention to the power of content marketing. At first it seems strange. (“What do you mean my customers can talk back to me? Discuss my product publicly?”, etc.) Soon, it feels exhilarating.Continue reading

Internal Conversations + Social Media = Sales Conversations

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog.

Warning! SEO Copy Bubble Bursting

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective.

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for “quick response,” are bar codes applied to physical objects in the world and decoded quickly using a smart phone. QR code use is approaching a popular tipping point as more people adopt smart phones and discover the “hidden” rich media (website content, video, rss, etc.) embedded.Continue reading