Search Results for: research

The Struggle is Real for Content Management and Technology [New Research]

Published: 2019-04-24

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Published: 2019-03-06

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

Do Agencies Practice the Content Marketing They Preach? [New Research]

Published: 2019-02-13

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

Published: 2019-02-07

Content Marketing Institute Releases New 2019 Research on Enterprise Content Marketing CLEVELAND, Ohio, Feb. 06, 2019 (GLOBE NEWSWIRE) — With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet … Continue reading

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

Published: 2019-02-06

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed. Continue reading

Thank You For Your Interest in the 2019 Enterprise Content Marketing Research Report

Published: 2019-02-01

Thanks for your interest! As promised, you may now download Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America. For access to all of CMI’s annual research reports, visit our research page.

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

Published: 2018-12-12

The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report. Continue reading

5 Research Options You May Never Have Considered for Your Content

Published: 2018-11-26

You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky. Continue reading

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Published: 2018-11-07

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

New Research Shows Untapped Opportunity for Content Marketers to Generate Demand Beyond the Top of the Buying Funnel

Published: 2018-10-31

CLEVELAND, Oct. 31, 2018 (GLOBE NEWSWIRE) — Content Marketing Institute (CMI) just released new research showing how marketers use content marketing to generate demand across all stages of the buyer’s journey. The inaugural market brief, Using Content Marketing to Generate … Continue reading