Search Results for: research

Content Management and Strategy: A Disruptive Change We Need [New Research]

Published: 2020-05-06

Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading

Tech Marketers Reveal Their Secret Weapons [New Research]

Published: 2020-03-11

76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading

Most Agencies Bet on This Distribution Model [New Research]

Published: 2020-02-26

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading

7 Free Keyword Research Tools for Content Marketers

Published: 2020-02-25

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

Published: 2020-02-05

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

[New Research] Global State of PR 2020 Report by Talkwalker

Published: 2019-12-12

Talkwalker partnered with market research firm YouGov to understand the trends that are shaping the PR industry today – to help you benchmark your PR offerings on best practices with PR & marcomms pros. Download the Global State of PR … Continue reading

2020 B2C Content Marketing: An Excellent Adventure [New Research]

Published: 2019-12-11

In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading

The Demand-Gen Content Investment: Good to Great? [New Research]

Published: 2019-12-02

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading

What’s Happening in Manufacturing Content Marketing [New Research]

Published: 2019-11-06

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]

Published: 2019-10-29

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading