Based on CMI’s 2022 Content Marketing for Demand Generation survey, a newly released report illustrates a return to some demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Continue reading
Search Results for: research
Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]
Published: 2022-03-23Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries. Continue reading
3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]
Published: 2022-03-02Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading
B2C Marketers: Make Sure You Are on Stable Ground [New Research]
Published: 2022-01-26Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading
Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]
Published: 2021-11-17Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading
7 Things Content Marketers Told Us About Video [New Research]
Published: 2021-11-10Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading
B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
Published: 2021-10-13Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading
How to Build the Best Relationship With Freelance Content Creators [New Research]
Published: 2021-06-16It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading
Content Management and Strategy: The Big Wave Is Here [New Research]
Published: 2021-06-02The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading
Want Better Results From Your Original Research? Improve the Survey Experience
Published: 2021-05-04Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading
