Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content.

Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this.

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content.

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.

Because we're human, verbal explanations crafted by our mind often don't reflect what we really think or want. We think we're telling the truth, but it's our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning efforts to uncover and meet the hidden needs of your audience.

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way.

As a content marketer, you're likely seeking reputable research reports and white papers to inform your processes. At CMI, we're pretty passionate about research, too. So we made a list of some of the best research out there. Use these 34 essential research reports to develop more effective content marketing.

Can digital branded content ever be taken seriously? Research shows that credibility problems don't arise from the concept, but more in the execution. Here are three research-based ways to make your branded content more credible.

2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd.

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on.