CLEVELAND, March 23, 2015 /PRNewswire/ — Did you know that the CMO title is a modern invention within the last 15 years? Did you know that buyers suffer from FOMO (fear of missing out)? Did you know that marketing measurement will be based on “share of experience” rather than “share of wallet”? Do you even know what you REALLY do as a marketer?
In Experiences: The 7th Era of Marketing (Content Marketing Institute), a new book just released today, world-renowned marketing experts Robert Rose and Carla Johnson synthesized five years of research with global brands to outline the need and path for marketers to become the driving force behind business innovation. The book outlines the “why” and “how” of transforming business in a new era led by storytellers and powered by remarkable, content-driven, customer experiences.
“Our ability to connect with customers is harder than ever. Carla and Robert show why marketing is no longer ‘business as usual,’ and it’s time that marketing took a broader and more strategic role in leading the charge,” says Kathy Button Bell, Chief Marketing Officer, Emerson.
In Experiences: The 7th Era of Marketing, you’ll get a step-by-step framework for content creation within your business, including how to roll it out, how to communicate it, how to develop a measurement plan and much more. You’ll walk away armed with practical how-to strategies on building a process that is truly adaptable and scalable to your business.
“For top-performing brands, content-driven experiences have proven to be an extraordinarily powerful new way for marketers to create value for business,” said Robert Rose, co-author and Chief Strategy Officer for the Content Marketing Institute. “The idea of providing education, delight and general usefulness provides a new way to enrich interactions with customers at every stage of the buying journey.”
“The new goal of marketing isn’t just to create a customer, but rather evolve them across the entirety of the relationship,” adds Carla Johnson, co-author and president of Type A Communications. “The key to doing this is to shift away from talking about products and services and into creating customer-centric experiences. Content-driven experiences that are uniquely different are what create value for the customer.”
Experiences: The 7th Era of Marketing is now on sale!
Visit 7theraofmarketing.com for more information on the book or to download a free excerpt.
About Robert Rose
Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group.His first book, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent several weeks as a top ten marketing book on Amazon.com since its debut in 2011. Robert is also the co-host of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by MarketingPodcasts.com As a recognized expert in content marketing strategy, digital media and customer experience, Robert innovates creative and technical strategies for a wide variety of clientele. An early Internet pioneer, Robert has more than 20 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. For more visitwww.About.me/RobertRose.
About Carla Johnson
Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Recognized as one of the top 50 influencers in content marketing, Carla serves as the Vice President of Thought Leadership for the Business Marketing Association (a division of the ANA), and is an instructor for the Content Marketing Institute and the Online Marketing Institute. A frequent speaker, Carla also contributes to industry wide news outlets, forums and conferences on the future of the B2B marketing profession, leading through innovation, and the power of storytelling. To learn more, visit www.TypeACommunications.com.
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company. Watch this video to learn more about what CMI does.
SOURCE Content Marketing Institute