
Why This Old Marketing?
Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. The P&R This Old Marketing podcast is a tribute to that fact.
Please note: Visit the new home for This Old Marketing for the latest shows. You can also read show notes and listen to earlier episodes from the archive below.
PNR Archive
- This Old Marketing Farewell Episode: Sometimes the End Is a Beginning (12/22/2017)
- How to Develop and Grow a Successful Podcast (11/28/2017)
- This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? (11/25/2017)
- This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe (11/18/2017)
- This Week in Content Marketing: Is There a Crisis in Content Marketing? (11/11/2017)
- This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win (11/4/2017)
- This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads (10/28/2017)
- This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model (10/21/2017)
- This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? (10/14/2017)
- This Week in Content Marketing: Google and Amazon Prepare for Internet War (10/7/2017)
- This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon (9/30/2017)
- This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy (9/23/2017)
- This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up (9/16/2017)
- This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time (9/9/2017)
- This Week in Content Marketing: Advertising Industry Prepares for Plummet (9/2/2017)
- This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? (8/26/2017)
- This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content (8/19/2017)
- This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content (8/12/2017)
- This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media (8/5/2017)
- This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays (7/29/2017)
- This Week in Content Marketing: No, Not Everyone Should Do Content Marketing (7/22/2017)
- This Week in Content Marketing: The Solution to Facebook’s Fake News Problem (7/15/2017)
- This Week in Content Marketing: Could Digital Advertising Be Ready to Pop? (7/8/2017)
- This Week in Content Marketing: Special Episode – How We Create Content (7/1/2017)
- This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing (6/24/2017)
- This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil? (6/17/2017)
- This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing (6/10/2017)
- This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started (6/3/2017)
- This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience (5/27/2017)
- This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing (5/20/2017)
- This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies (5/13/2017)
- This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool (5/6/2017)
- This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning (4/29/2017)
- This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) (4/22/2017)
- This Week in Content Marketing: The New Content Business Model Awaits (4/15/2017)
- This Week in Content Marketing: More Big Companies Investing in Original Content (4/8/2017)
- This Week in Content Marketing: A&E Creates Content Blueprint for Brands (4/1/2017)
- This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers? (3/25/2017)
- This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing (3/18/2017)
- This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG (3/11/2017)
- This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content (3/4/2017)
- This Week in Content Marketing: Apple and Amazon Race to Content Dominance (2/25/2017)
- This Week in Content Marketing: Medium Picked the Wrong Business Model (2/18/2017)
- This Week in Content Marketing: Could Snapchat Be the Next Myspace? (2/11/2017)
- This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook (2/4/2017)
- This Week in Content Marketing: The Battle for Custom Content (1/28/2017)
- This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk (1/21/2017)
- This Week in Content Marketing: This is the Year Agencies Buy Media Companies (1/14/2017)
- This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought (1/7/2017)
- This Week in Content Marketing: Google, Facebook to Purchase Content in 2017 (12/31/2016)
- This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands (12/24/2016)
- This Week in Content Marketing: Is It Content Marketing or Sales Collateral? (12/17/2016)
- This Week in Content Marketing: The Business Case for Content Marketing as PR (12/10/2016)
- This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs? (12/3/2016)
- This Week in Content Marketing: What Does Fake News Mean for Content Marketing? (11/26/2016)
- This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media (11/19/2016)
- This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting (11/12/2016)
- This Week in Content Marketing: Social Media Platforms Take More Victims (11/5/2016)
- This Week in Content Marketing: Content + Audience for the Win (10/29/2016)
- This Week in Content Marketing: Is Content Marketing Actually a Thing? (10/22/2016)
- This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts (10/15/2016)
- This Week in Content Marketing: Audience, Not Content, Is the Real Asset (10/8/2016)
- This Week in Content Marketing: How to Create a Successful Podcast (10/1/2016)
- This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory (9/24/2016)
- This Week in Content Marketing: The Business Model of More vs. Less Content (9/17/2016)
- This Week in Content Marketing: 2017 Content Marketing Predictions (9/10/2016)
- This Week in Content Marketing: Google Lays Down Pop-Over Punishment (9/3/2016)
- This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers (8/27/2016)
- This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually (8/20/2016)
- This Week in Content Marketing: Instagram Launches Snapchat for Older People (8/13/2016)
- This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas (8/6/2016)
- This Week in Content Marketing: How Brands Could Inherit the Web (7/30/2016)
- This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite (7/23/2016)
- This Week in Content Marketing: Most Brands Failing at Customer Experience (7/16/2016)
- This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same (7/9/2016)
- This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch (7/2/2016)
- This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles (6/25/2016)
- This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree? (6/18/2016)
- This Week in Content Marketing: Content Marketing as a Profit Center (6/11/2016)
- This Week in Content Marketing: Content Marketing Now Scientifically Proven (6/4/2016)
- This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’ (5/28/2016)
- This Week in Content Marketing: Long-Form Content Actually Works on Smartphones (5/14/2016)
- This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business (5/7/2016)
- This Week in Content Marketing: The Future of Television Advertising Is Native (4/30/2016)
- This Week in Content Marketing: Is Content Marketing Actually a Thing? (4/23/2016)
- This Week in Content Marketing: The Seduction of Rented Land (4/16/2016)
- This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter? (4/9/2016)
- This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social (4/2/2016)
- This Week in Content Marketing: FTC to Brands — It’s All on You (3/26/2016)
- This Week in Content Marketing: Social Media Organic Content at Crisis Levels (3/19/2016)
- This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job (3/12/2016)
- This Week in Content Marketing: Native Advertising Hits Network Television (3/5/2016)
- This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article (2/27/2016)
- This Week in Content Marketing: Brands Create More Content with Less Engagement (2/20/2016)
- This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo (2/13/2016)
- This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms (2/6/2016)
- This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic (1/30/2016)
- This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email) (1/23/2016)
- This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media (1/16/2016)
- This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year (1/9/2016)
- This Week in Content Marketing: FTC in No-Win Situation with Native Advertising (1/2/2016)
- This Week in Content Marketing: Sure, Social Media Platforms Will Never Change (12/26/2015)
- This Week in Content Marketing: Content Marketing Strikes Back (12/19/2015)
- This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk (12/12/2015)
- This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter? (12/5/2015)
- This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising (11/28/2015)
- This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues? (11/21/2015)
- This Week in Content Marketing: Content Creation Plummeting on Facebook (11/14/2015)
- This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It) (11/7/2015)
- This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media (10/31/2015)
- This Week in Content Marketing: Can Content Save Advertising? (10/24/2015)
- This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show] (10/17/2015)
- This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few (10/10/2015)
- This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising (10/3/2015)
- This Week in Content Marketing: The Coming Crisis in #NativeAdvertising (9/26/2015)
- This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion (9/19/2015)
- This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising (9/12/2015)
- This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong (9/5/2015)
- This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A (8/29/2015)
- This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands (8/22/2015)
- This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising (8/15/2015)
- This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You (8/8/2015)
- This Week in Content Marketing: Don’t Build Your Content House on Rented Land (8/1/2015)
- This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto (7/25/2015)
- This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data (7/18/2015)
- This Week in Content Marketing: Inside The New York Times’ Subscription Funnel (7/11/2015)
- This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week? (7/4/2015)
- This Week in Content Marketing: Content Marketing Now Definitive Industry Term (6/27/2015)
- This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You) (6/20/2015)
- This Week in Content Marketing: Honda Fails to Go the Distance (6/13/2015)
- This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report (6/6/2015)
- This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands (5/30/2015)
- This Week in Content Marketing: Facebook’s Move to Swallow Publishers (5/23/2015)
- This Week in Content Marketing: The Future of Content Marketing 2025 (5/16/2015)
- This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough (5/9/2015)
- This Week in Content Marketing: The New Media Model Will Include Selling Products (5/2/2015)
- This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One (4/25/2015)
- This Week in Content Marketing: LinkedIn Moves for Content Dominance (4/18/2015)
- This Week in Content Marketing: Like It or Not, Advertising Is Booming (4/11/2015)
- This Week in Content Marketing: Facebook Moves for Total Internet Domination (4/4/2015)
- This Week in Content Marketing: The Third Era of the Internet Has Begun (3/28/2015)
- This Week in Content Marketing: Starbucks Announces Next Move as Media Company (3/21/2015)
- This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really (3/14/2015)
- This Week in Content Marketing: The Media Industry Is Desperately Confused (3/7/2015)
- This Week in Content Marketing: When Will LinkedIn’s Purchase Run End? (2/28/2015)
- This Week in Content Marketing: Why the New Golden Age of Marketing Is Now (2/21/2015)
- This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself (2/14/2015)
- This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience (2/7/2015)
- This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On (1/31/2015)
- This Week in Content Marketing: Why is Marketing Still Subservient to Sales? (1/24/2015)
- This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter (1/17/2015)
- This Week in Content Marketing: Is the Social Media Phase Over? (1/10/2015)
- This Week in Content Marketing: Content Marketing Predictions for 2015 (1/3/2015)
- This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString (12/27/2014)
- This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It (12/20/2014)
- This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups (12/13/2014)
- This Week in Content Marketing: Why It’s Impossible to Scale Native Advertising (12/6/2014)
- This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social (11/29/2014)
- This Week in Content Marketing: Facebook Continues To Mess with Your Content (11/22/2014)
- This Week in Content Marketing: Failed 2014 Content Marketing Predictions (11/15/2014)
- This Week in Content Marketing: Is There a Crisis in Content Marketing? (11/8/2014)
- This Week in Content Marketing: A Scary Attempt at Defining Content Marketing (11/1/2014)
- This Week in Content Marketing: Have We Ruined Storytelling? (10/25/2014)
- This Week in Content Marketing: PR Pushes and Pulls to Define Its Role (10/18/2014)
- This Week in Content Marketing: The Real Cure for the Native Advertising Blues (10/11/2014)
- This Week in Content Marketing: Inbound Versus Content Marketing (10/4/2014)
- This Week in Content Marketing: Is Corporate Blogging Waning? (9/27/2014)
- This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart? (9/20/2014)
- This Week in Content Marketing: Live from Content Marketing World 2014 (9/13/2014)
- This Week in Content Marketing: Authorship Is Dead, Journalism Isn’t (9/6/2014)
- This Week in Content Marketing: Long Live the Content Editor (8/30/2014)
- This Week in Content Marketing: When Native Advertising Erodes Trust (8/23/2014)
- This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific (8/16/2014)
- This Week in Content Marketing: John Oliver Vs. Native Advertising (8/9/2014)
- This Week in Content Marketing: Beck Schools Us on Storytelling (8/2/2014)
- This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy (7/26/2014)
- The Week in Content Marketing: Do We Have a Credibility Problem? (7/19/2014)
- Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations (7/12/2014)
- The Facebook and the Fury: Coming Clean on Content Experimentation (7/5/2014)
- This Week in Content Marketing: Influence, Innovation, and Imitation (6/28/2014)
- How Brands Could Destroy Native Advertising (6/21/2014)
- How Facebook is Becoming a Pay-to-Play Platform (6/14/2014)
- Native Advertising Gets Its Own Magna Carta (6/7/2014)
- Piecing Together Content’s Role in a Mobile Marketing Strategy (5/31/2014)
- Content Marketing: From the Newsroom to the Boardroom (5/24/2014)
- Why Content Marketing Fails Without Strategy (5/17/2014)
- Why Paper May Be The New “Smart” Device for Content Consumption (5/10/2014)
- Content Marketing Momentum Picks Up on Rapidly Evolving Online Channels (5/3/2014)
- The Relentless Evolution of Content Marketing (4/26/2014)
- The Importance of Strategy in Successful Content Marketing (4/19/2014)
- How Content Marketing Strategy Factors into Success (4/11/2014)
- Content Marketing News: Fresh Tools and Acquisitions (4/4/2014)
- Social and Search News that May Change Your Content Marketing (3/28/2014)
- Media Companies Are the New Agencies: Native Advertising (3/22/2014)
- Why We Shouldn’t Drop the Phrase “Content Marketing” (3/15/2014)
- Stop Building Your Branded Content on “Rented Land” (3/8/2014)
- LinkedIn Moves to Dominate Content Publishing (3/1/2014)
- New “Oldest” Content Marketing Example Unearthed (2/22/2014)
- Red Bull and LEGO Get a Leg Up with Branded Entertainment (2/15/2014)
- Can Facebook Compete in Content Curation and Search? (2/8/2014)
- Blog Content: The Future of Guest Posts and Date Stamping (2/1/2014)
- Where Are All the Content Strategists at? (1/25/2014)
- Will Native Advertising Ultimately Become the Norm? (1/18/2014)
- Content Marketing: Dead Already? (1/11/2014)
- The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!? (12/28/2013)
- Brands Compete with Publishers; the Rise of the Content Marketing Agency (12/21/2013)
- Clear Evidence that Content Marketing is a Force to Be Reckoned With (12/14/2013)
- Brand Journalism Expands, Content Marketing Spending Rises (12/7/2013)
- Native Advertising and the Debate on Content Marketing as Journalism (11/30/2013)
- Announcing The PNR Podcast: Content Marketing News, Opinion, and History (11/23/2013)