PNR With This Old Marketing Podcast

Why This Old Marketing?

Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines. This Old Marketing is our tribute to that fact.

Customer Reviews

“I absolutely love what Mr. Pulizzi and his team of contributors are doing over at Content Marketing Institute. They’ve helped me become a much better content marketer. So when I heard about this new podcast you can imagine my excitement. “This Old Marketing” doesn’t disappoint. If you’re in sales or marketing this podcast deserves a spot on your shortlist.”

“I have become addicted to Joe and Robert’s weekly podcast. As a marketer, their work has become my absolute “must listen” update about my profession. Can any marketer really keep up with it all / this insane pace of change? These guys help me try! See you all in Cleveland in Sep 2014 for CMWorld!”

“Joe Pulizzi and Robert Rose deliver an awesome podcast with This Old Marketing. Their format is creative and compelling. Their content is terrific for marketers interested in mid to advance level understanding of content marketing trends and strategies. A must podcast for all marketers who want to accelerate their content marketing game.”

What will the show be about?

Each episode runs around 60 minutes, and includes:

• Content Marketing in the News: We’ll cover three or four stories that hit the marketing scene each week, and give our perspective on the happenings — and how they impact our industry.
• Rants and Raves: A one-minute rant on something that we feel is “hard to swallow” about the current marketing landscape; or a one-minute rave on something epic.
• This Old Marketing Example of the Week: Digging into the vast archives of CMI, we will discuss an amazing content marketing example from the past that we can all still learn valuable lessons from.

Please note:Updated in July of 2019, detailed show notes are published every other Thursday on the Content Marketing World blog, following the podcast. You can view the entire list of show notes below.

Important Notes

• This Old Marketing has listeners from over 100 countries around the world and is frequently rated as a top marketing podcast on iTunes.
• Joe and Robert take questions on the show. If you’d like your question answered, tag it on Twitter using #ThisOldMarketing as a hashtag, or send an email to cmi_marketing@ubm.com.
• Joe and Robert would love you to review the show. Go to iTunes or Stitcher and let’s make that happen!!!

How do I subscribe?

PNR Archive

• This Old Marketing Farewell Episode: Sometimes the End Is a Beginning (12/22/2017)
• How to Develop and Grow a Successful Podcast (11/28/2017)
• This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies? (11/25/2017)
• This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe (11/18/2017)
• This Week in Content Marketing: Is There a Crisis in Content Marketing? (11/11/2017)
• This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win (11/4/2017)
• This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads (10/28/2017)
• This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model (10/21/2017)
• This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? (10/14/2017)
• This Week in Content Marketing: Google and Amazon Prepare for Internet War (10/7/2017)
• This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon (9/30/2017)
• This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy (9/23/2017)
• This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up (9/16/2017)
• This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time (9/9/2017)
• This Week in Content Marketing: Advertising Industry Prepares for Plummet (9/2/2017)
• This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? (8/26/2017)
• This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content (8/19/2017)
• This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content (8/12/2017)
• This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media (8/5/2017)
• This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays (7/29/2017)
• This Week in Content Marketing: No, Not Everyone Should Do Content Marketing (7/22/2017)
• This Week in Content Marketing: The Solution to Facebook’s Fake News Problem (7/15/2017)
• This Week in Content Marketing: Could Digital Advertising Be Ready to Pop? (7/8/2017)
• This Week in Content Marketing: Special Episode – How We Create Content (7/1/2017)
• This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing (6/24/2017)
• This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil? (6/17/2017)
• This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing (6/10/2017)
• This Week in Content Marketing: Facebook Is Worth $400 Billion and Just Getting Started (6/3/2017)
• This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience (5/27/2017)
• This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing (5/20/2017)
• This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies (5/13/2017)
• This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool (5/6/2017)
• This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning (4/29/2017)
• This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday) (4/22/2017)
• This Week in Content Marketing: The New Content Business Model Awaits (4/15/2017)
• This Week in Content Marketing: More Big Companies Investing in Original Content (4/8/2017)
• This Week in Content Marketing: A&E Creates Content Blueprint for Brands (4/1/2017)
• This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers? (3/25/2017)
• This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing (3/18/2017)
• This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG (3/11/2017)
• This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content (3/4/2017)
• This Week in Content Marketing: Apple and Amazon Race to Content Dominance (2/25/2017)
• This Week in Content Marketing: Medium Picked the Wrong Business Model (2/18/2017)
• This Week in Content Marketing: Could Snapchat Be the Next Myspace? (2/11/2017)
• This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook (2/4/2017)
• This Week in Content Marketing: The Battle for Custom Content (1/28/2017)
• This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk (1/21/2017)
• This Week in Content Marketing: This is the Year Agencies Buy Media Companies (1/14/2017)
• This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought (1/7/2017)
• This Week in Content Marketing: Google, Facebook to Purchase Content in 2017 (12/31/2016)
• This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands (12/24/2016)
• This Week in Content Marketing: Is It Content Marketing or Sales Collateral? (12/17/2016)
• This Week in Content Marketing: The Business Case for Content Marketing as PR (12/10/2016)
• This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs? (12/3/2016)
• This Week in Content Marketing: What Does Fake News Mean for Content Marketing? (11/26/2016)
• This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media (11/19/2016)
• This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting (11/12/2016)
• This Week in Content Marketing: Social Media Platforms Take More Victims (11/5/2016)
• This Week in Content Marketing: Content + Audience for the Win (10/29/2016)
• This Week in Content Marketing: Is Content Marketing Actually a Thing? (10/22/2016)
• This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts (10/15/2016)
• This Week in Content Marketing: Audience, Not Content, Is the Real Asset (10/8/2016)
• This Week in Content Marketing: How to Create a Successful Podcast (10/1/2016)
• This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory (9/24/2016)
• This Week in Content Marketing: The Business Model of More vs. Less Content (9/17/2016)
• This Week in Content Marketing: 2017 Content Marketing Predictions (9/10/2016)
• This Week in Content Marketing: Google Lays Down Pop-Over Punishment (9/3/2016)
• This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers  (8/27/2016)
• This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually (8/20/2016)
• This Week in Content Marketing: Instagram Launches Snapchat for Older People  (8/13/2016)
• This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas (8/6/2016)
• This Week in Content Marketing: How Brands Could Inherit the Web (7/30/2016)
• This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite (7/23/2016)
• This Week in Content Marketing: Most Brands Failing at Customer Experience (7/16/2016)
• This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same (7/9/2016)
• This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch (7/2/2016)
• This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles (6/25/2016)
• This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree? (6/18/2016)
• This Week in Content Marketing: Content Marketing as a Profit Center (6/11/2016)
• This Week in Content Marketing: Content Marketing Now Scientifically Proven (6/4/2016)
• This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’ (5/28/2016)
• This Week in Content Marketing: Long-Form Content Actually Works on Smartphones (5/14/2016)
• This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business (5/7/2016)
• This Week in Content Marketing: The Future of Television Advertising Is Native (4/30/2016)
• This Week in Content Marketing: Is Content Marketing Actually a Thing? (4/23/2016)
• This Week in Content Marketing: The Seduction of Rented Land (4/16/2016)
• This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter? (4/9/2016)
• This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social (4/2/2016)
• This Week in Content Marketing: FTC to Brands — It’s All on You (3/26/2016)
• This Week in Content Marketing: Social Media Organic Content at Crisis Levels (3/19/2016)
• This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job (3/12/2016)
• This Week in Content Marketing: Native Advertising Hits Network Television (3/5/2016)
• This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article (2/27/2016)
• This Week in Content Marketing: Brands Create More Content with Less Engagement (2/20/2016)
• This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo (2/13/2016)
• This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms (2/6/2016)
• This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic (1/30/2016)
• This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email) (1/23/2016)
• This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media (1/16/2016)
• This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year (1/9/2016)
• This Week in Content Marketing: FTC in No-Win Situation with Native Advertising (1/2/2016)
• This Week in Content Marketing: Sure, Social Media Platforms Will Never Change (12/26/2015)
• This Week in Content Marketing: Content Marketing Strikes Back (12/19/2015)
• This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk (12/12/2015)
• This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter? (12/5/2015)
• This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising (11/28/2015)
• This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues? (11/21/2015)
• This Week in Content Marketing: Content Creation Plummeting on Facebook (11/14/2015)
• This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It) (11/7/2015)
• This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media (10/31/2015)
• This Week in Content Marketing: Can Content Save Advertising? (10/24/2015)
• This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show] (10/17/2015)
• This Week in Content Marketing: The Internet of the Future Will Be Ruled By Few (10/10/2015)
• This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising (10/3/2015)
• This Week in Content Marketing: The Coming Crisis in #NativeAdvertising (9/26/2015)
• This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion (9/19/2015)
• This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising (9/12/2015)
• This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong (9/5/2015)
• This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A (8/29/2015)
• This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands (8/22/2015)
• This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising (8/15/2015)
• This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You (8/8/2015)
• This Week in Content Marketing: Don’t Build Your Content House on Rented Land (8/1/2015)
• This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto (7/25/2015)
• This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data (7/18/2015)
• This Week in Content Marketing: Inside The New York Times’ Subscription Funnel (7/11/2015)
• This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week? (7/4/2015)
• This Week in Content Marketing: Content Marketing Now Definitive Industry Term (6/27/2015)
• This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You) (6/20/2015)
• This Week in Content Marketing: Honda Fails to Go the Distance (6/13/2015)
• This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report (6/6/2015)
• This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands (5/30/2015)
• This Week in Content Marketing: Facebook’s Move to Swallow Publishers (5/23/2015)
• This Week in Content Marketing: The Future of Content Marketing 2025 (5/16/2015)
• This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough (5/9/2015)
• This Week in Content Marketing: The New Media Model Will Include Selling Products (5/2/2015)
• This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One (4/25/2015)
• This Week in Content Marketing: LinkedIn Moves for Content Dominance (4/18/2015)
• This Week in Content Marketing: Like It or Not, Advertising Is Booming (4/11/2015)
• This Week in Content Marketing: Facebook Moves for Total Internet Domination (4/4/2015)
• This Week in Content Marketing: The Third Era of the Internet Has Begun (3/28/2015)
• This Week in Content Marketing: Starbucks Announces Next Move as Media Company (3/21/2015)
• This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really (3/14/2015)
• This Week in Content Marketing: The Media Industry Is Desperately Confused (3/7/2015)
• This Week in Content Marketing: When Will LinkedIn’s Purchase Run End? (2/28/2015)
• This Week in Content Marketing: Why the New Golden Age of Marketing Is Now (2/21/2015)
• This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself (2/14/2015)
• This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience (2/7/2015)
• This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On (1/31/2015)
• This Week in Content Marketing: Why is Marketing Still Subservient to Sales? (1/24/2015)
• This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter (1/17/2015)
• This Week in Content Marketing: Is the Social Media Phase Over? (1/10/2015)
• This Week in Content Marketing: Content Marketing Predictions for 2015 (1/3/2015)
• This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString (12/27/2014)
• This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It (12/20/2014)
• This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups (12/13/2014)
• This Week in Content Marketing: Why It’s Impossible to Scale Native Advertising (12/6/2014)
• This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social (11/29/2014)
• This Week in Content Marketing: Facebook Continues To Mess with Your Content (11/22/2014)
• This Week in Content Marketing: Failed 2014 Content Marketing Predictions (11/15/2014)
• This Week in Content Marketing: Is There a Crisis in Content Marketing? (11/8/2014)
• This Week in Content Marketing: A Scary Attempt at Defining Content Marketing (11/1/2014)
• This Week in Content Marketing: Have We Ruined Storytelling? (10/25/2014)
• This Week in Content Marketing: PR Pushes and Pulls to Define Its Role (10/18/2014)
• This Week in Content Marketing: The Real Cure for the Native Advertising Blues (10/11/2014)
• This Week in Content Marketing: Inbound Versus Content Marketing (10/4/2014)
• This Week in Content Marketing: Is Corporate Blogging Waning? (9/27/2014)
• This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart? (9/20/2014)
• This Week in Content Marketing: Live from Content Marketing World 2014 (9/13/2014)
• This Week in Content Marketing: Authorship Is Dead, Journalism Isn’t (9/6/2014)
• This Week in Content Marketing: Long Live the Content Editor (8/30/2014)
• This Week in Content Marketing: When Native Advertising Erodes Trust (8/23/2014)
• This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific (8/16/2014)
• This Week in Content Marketing: John Oliver Vs. Native Advertising (8/9/2014)
• This Week in Content Marketing: Beck Schools Us on Storytelling (8/2/2014)
• This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy (7/26/2014)
• The Week in Content Marketing: Do We Have a Credibility Problem? (7/19/2014)
• Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations (7/12/2014)
• The Facebook and the Fury: Coming Clean on Content Experimentation (7/5/2014)
• This Week in Content Marketing: Influence, Innovation, and Imitation (6/28/2014)
• How Brands Could Destroy Native Advertising (6/21/2014)
• How Facebook is Becoming a Pay-to-Play Platform (6/14/2014)
• Native Advertising Gets Its Own Magna Carta (6/7/2014)
• Piecing Together Content’s Role in a Mobile Marketing Strategy (5/31/2014)
• Content Marketing: From the Newsroom to the Boardroom (5/24/2014)
• Why Content Marketing Fails Without Strategy (5/17/2014)
• Why Paper May Be The New “Smart” Device for Content Consumption (5/10/2014)
• Content Marketing Momentum Picks Up on Rapidly Evolving Online Channels (5/3/2014)
• The Relentless Evolution of Content Marketing (4/26/2014)
• The Importance of Strategy in Successful Content Marketing (4/19/2014)
• How Content Marketing Strategy Factors into Success (4/11/2014)
• Content Marketing News: Fresh Tools and Acquisitions (4/4/2014)
• Social and Search News that May Change Your Content Marketing (3/28/2014)
• Media Companies Are the New Agencies: Native Advertising (3/22/2014)
• Why We Shouldn’t Drop the Phrase “Content Marketing” (3/15/2014)
• Stop Building Your Branded Content on “Rented Land” (3/8/2014)
• LinkedIn Moves to Dominate Content Publishing (3/1/2014)
• New “Oldest” Content Marketing Example Unearthed (2/22/2014)
• Red Bull and LEGO Get a Leg Up with Branded Entertainment (2/15/2014)
• Can Facebook Compete in Content Curation and Search? (2/8/2014)
• Blog Content: The Future of Guest Posts and Date Stamping (2/1/2014)
• Where Are All the Content Strategists at? (1/25/2014)
• Will Native Advertising Ultimately Become the Norm? (1/18/2014)
• Content Marketing: Dead Already? (1/11/2014)
• The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!? (12/28/2013)
• Brands Compete with Publishers; the Rise of the Content Marketing Agency (12/21/2013)
• Clear Evidence that Content Marketing is a Force to Be Reckoned With (12/14/2013)
• Brand Journalism Expands, Content Marketing Spending Rises (12/7/2013)
• Native Advertising and the Debate on Content Marketing as Journalism (11/30/2013)
• Announcing The PNR Podcast: Content Marketing News, Opinion, and History (11/23/2013)