On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
Is Your Brand Breaking the Law on Social Media?
Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading
Influencer Marketing Fraud: The Shady Side of Social Media
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading