This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading
Reach a Wider Audience, Step Up Your Content Distribution Strategy
You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading
Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]
How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the … Continue reading
LinkedIn for Content Marketing: 3 Things You Should Know
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading
18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading
Why You Should Avoid the Broetry Writing Trend
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here’s why you should avoid broetry and what you should do instead. Continue reading
How to Transform Your LinkedIn Presence So It’s Not Just a Resume
Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
22 Things You Wish Marketers Would Stop Doing on Social Media
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading
How to Use LinkedIn as a Brand Publishing Platform
If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
