Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading