If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond.
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today.
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis.
"Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia.
Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals.
Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it.