Influencer Marketing Fraud: The Shady Side of Social Media
September 12, 2018
Jodi Harris
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond.
LinkedIn for Content Marketing: What You Need to Know
July 3, 2018
Chuck Hester
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today.
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
May 28, 2018
Meenakshi Krishnan
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis.
What B2B Brands Need to Know to Succeed on LinkedIn
February 13, 2018
Jonathan Crossfield
"Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia.
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
October 16, 2017
Daniel Hochuli
Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals.
17 No-Cost Ways Writers Can Extend Reach of Their Editorial
June 28, 2017
Michele Linn
Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it.
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