People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing. Continue reading
How To Make Paid Content Promotion Pay Off for Your Content Marketing
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading
10 Tips To Write Engaging Content Previews for Social Media
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading
LinkedIn Newsletters: Do They Get Results for Brands?
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading
8 Fresh Content Types for 2022
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading
20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)
This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading
Reach a Wider Audience, Step Up Your Content Distribution Strategy
You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading
Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]
How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the … Continue reading
LinkedIn for Content Marketing: 3 Things You Should Know
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading
