Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
22 Things You Wish Marketers Would Stop Doing on Social Media
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading
How to Use LinkedIn as a Brand Publishing Platform
If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
Is Your Brand Breaking the Law on Social Media?
Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading
Influencer Marketing Fraud: The Shady Side of Social Media
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading
LinkedIn for Content Marketing: What You Need to Know
About two years ago, LinkedIn opened its publishing platform to all members and expanded its content marketing potential for B2B and B2C brands. Here are a few things you should know about where LinkedIn publishing stands today. Continue reading
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading
What B2B Brands Need to Know to Succeed on LinkedIn
“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading
A Quick-Start Guide to Paid Content Promotion
If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading
