How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading
How To Build an Audience by Giving Back – the #BossTalks Story
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Continue reading
Find LinkedIn Newsletter Success by Doing These 11+ Things
Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully. Continue reading
LinkedIn Newsletters: Do They Get Results for Brands?
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading