By Robert Rose published August 18, 2017

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

By Michele Linn published July 30, 2017

How to Explain Content Marketing to Anyone

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading

By Joe Pulizzi published July 19, 2017

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it. Continue reading

By Jonathan Crossfield published May 12, 2017

Is it Time to Abolish Social Media?

What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise? Continue reading

By Michele Linn published May 5, 2017

Your Editorial Calendar is Not Your Content Marketing Strategy

This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading

By Ann Gynn published April 24, 2017

Account-Based Marketing: What Content Marketers Need to Know

Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading

By Michael Brenner published April 3, 2017

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

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