Branded content’s ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading
4 Content Marketing Goals That Really Matter to the Business
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading
23 Measurement Definitions Every Content Marketer Should Know
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading
Are NFTs Something Content Marketers Should Care About?
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company. Continue reading
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading
How To Make Paid Content Promotion Pay Off for Your Content Marketing
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading
8 Content Marketing Examples To Inspire Your Best Work [E-Book]
Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands. Continue reading
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading
Are Inbound Marketing and Content Marketing Still Different?
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading
