Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.

You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.

Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this...

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.

Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.

This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.