By Jodi Harris published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading

By A. Lee Judge published July 27, 2020

Is It Time to Add a New Definition for Content Marketing?

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading

By Robert Rose published February 28, 2020

Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading

By Kim Moutsos published February 6, 2020

4 Content Marketing Goals That Really Matter to the Business

Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading

By Jodi Harris published July 22, 2019

Agencies: How to Set Your Clients’ Content Marketing Expectations

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.

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By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

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By Clare McDermott published March 15, 2019

Rant Alert: Content Marketers Must Up Their Data Game

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading

By Kim Moutsos published March 12, 2019

3 Myths in Content Marketing and How to Counter Them

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field. Continue reading

By Robert Rose published March 5, 2019

What’s the Difference Between Content Marketing, Branded Content, and Native Advertising?

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin. Continue reading

By Jodi Harris published February 5, 2019

What It Means to Get Branded Content Right

Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom lines. Continue reading

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