When people learn you’re in “content marketing,” do they give you a quizzical look or directly ask, “What exactly is content marketing?” Here’s how to explain it simply with real-life examples everyone will understand. Continue reading
Your Editorial Calendar is Not Your Content Marketing Strategy
Stop describing a content marketing strategy by giving details of your editorial plan. They’re not the same. And it’s not just a matter of semantics. It’s a sign of big trouble in your content marketing success. Here’s the remedy. Continue reading
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading
How to Explain Content Marketing ROI to Win (or Keep) Buy-In
How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading
Can Account-Based Marketing and Content Marketing Get Along?
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading
Content Definition: What Are We Even Talking About?
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading
The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber
If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading
How to Explain Content Marketing to Anyone
What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading
Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers
If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it. Continue reading
