It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading
Are Inbound Marketing and Content Marketing Still Different in 2021?
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading
Solve 3 Puzzles in 1 Content Strategy [Video Series]
To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading
How To Get Content Marketing Measurement Wrong: Do It Like a PR Person
Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading
How to Set Content Marketing Goals That Matter to Business Leaders
Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading
Is Proving Content Marketing ROI an Impossible Dream?
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading
What Is Media Planning – and Why Should Content Marketers Care? [Video Show]
Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
Is It Time to Add a New Definition for Content Marketing?
Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading
Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading
