Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose.

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content.

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters.

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.