Skip to content
inbound-marketing-vs-content-marketing-definitions

Are Inbound Marketing and Content Marketing Still Different?

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.
solve-three-puzzles-one-content-strategy

Solve 3 Puzzles in 1 Content Strategy [Video Series]

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose.
Measuring-Content-Wrong-Way

How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.
set-content-marketing-goals-that-matter-business-leaders

How to Set Content Marketing Goals That Matter to Business Leaders

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics
what-is-media-planning-marketing-makers

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.
new-definition-content-marketing

Is It Time to Add a New Definition for Content Marketing?

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content.
ad-age-content-marketing-finalists

Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters.
agencies-set-client-expectations

Agencies: How to Set Your Clients’ Content Marketing Expectations

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.
Content-not-same-marketing

Content Is NOT the Same as Content Marketing

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.
rant-alert-content-marketers

Rant Alert: Content Marketers Must Up Their Data Game

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article.
3-myths-content-marketing

3 Myths in Content Marketing and How to Counter Them

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.
content-marketing-branded-content-native-advertising-difference

What's the Difference Between Content Marketing, Branded Content, and Native Advertising?

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin.