By Julia McCoy published June 7, 2018

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading

By Joe Chernov published May 17, 2018

Can Account-Based Marketing and Content Marketing Get Along?

Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading

By Kim Moutsos published March 2, 2018

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading

By Melanie Seibert published November 24, 2017

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

By Robert Rose published August 18, 2017

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

By Michele Linn published July 30, 2017

How to Explain Content Marketing to Anyone

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading

By Joe Pulizzi published July 19, 2017

Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it. Continue reading

By Jonathan Crossfield published May 12, 2017

Is it Time to Abolish Social Media?

What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise? Continue reading

By Michele Linn published May 5, 2017

Your Editorial Calendar is Not Your Content Marketing Strategy

This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading

By Ann Gynn published April 24, 2017

Account-Based Marketing: What Content Marketers Need to Know

Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading

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