Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading
Why High-Quality Website Content Needs SEO Too
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading
Why Google Shouldn’t Drive Your SEO Strategy
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading
Did You Hear? Your Brand Needs a Voice Strategy
Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading
How to Create an FAQ Page Optimized for Search
Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading
How to Use Google Search Console to Drive More Search Traffic
Learn what Google really thinks of your content. Discover the keywords you don’t target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading
How to Optimize Your How-to and List Posts
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading
3 Keyword Research Trends to Get Your Content Seen
Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading
3 Types of Backlinks You Want Your Content to Get (and How to Get Them)
Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading
When You Should (and Shouldn’t) Create Long-Form Content
It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading
