Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading
5 Ways To Balance SEO and Content Synergy in 2023
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading
More Helpful Content Dos and Don’ts for New Google Update
Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading
Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update
Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading
10 Steps To Optimize Images for SEO
Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users. Continue reading
How To Avoid Going Down Google’s Instant Answer Search Trap
Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment. Continue reading
Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn
When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how. Continue reading
4 Metrics Not To Be Missed in Your Next Content Audit
Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading
Does SEO Still Matter to Content Marketing When Google Takes Your Clicks?
No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. Continue reading
Follow This Purpose-Driven Path to Greater SEO Success
Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy. Continue reading
