YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading
21 SEO Tips, Tactics, and Trends for Website Content in 2021
Don’t expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading
How to Make the Google Algorithm Work for You
You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading
What to Know About Google’s FAQ Rich Snippets
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading
How to Optimize Your Site for Google Carousel Results
Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading
How to Get Your Podcast to Appear in Google Results
Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading
Writing High-Quality Website Content? Don’t Forget About SEO
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading
Why Google Shouldn’t Drive Your SEO Strategy
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading
Did You Hear? Your Brand Needs a Voice Strategy
Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading
