By Rebekah Bek published October 22, 2018

How to Stop the Vanity of Your Search Metrics

You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading

By Julia McCoy published October 16, 2018

How to Make Your Content Powerful in Eyes of Searchers (and Google)

The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results. Continue reading

By Sujan Patel published September 17, 2018

19 Favorite Tools for Content Promotion in 2018

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading

By Stephan Spencer published August 30, 2018

OK, Google: How Do I Optimize My Content for Featured Snippets?

Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines. Continue reading

By Robert Katai published July 23, 2018

How to Optimize Your Website for Audio Search

If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now. Continue reading

By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

By Ann Smarty published June 25, 2018

How to Turn Brand Monitoring Into Content Assets

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading

By Stephen Jeske published June 19, 2018

3 Helpful SEO Moves to Get on Topic

To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three SEO techniques to help you get better rankings from content you’re creating. Continue reading

By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading

By Jodi Harris published April 9, 2018

Road Map to Success: Content Distribution Essentials That Win Eyeballs

Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading