By Amanda Milligan published April 2, 2020

When You Should (and Shouldn’t) Create Long-Form Content

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading

By Dan Steiner published March 31, 2020

How to Create a Persuasive About Us Page that Converts [Examples]

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading

By Mike Murray published March 19, 2020

Rise Up in Google SERPs With the Right SEO Website Content

Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Continue reading

By Julia McCoy published March 10, 2020

5 Ways to Create the Most Valuable Content for Your Audience

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading

By Aleh Barysevich published February 25, 2020

7 Free Keyword Research Tools for Content Marketers

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading

By Aaron Agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading

By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading

By Joe Williams published February 4, 2020

Don’t Forget These 7 Tips to Get More Search Traffic

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading

By Ann Smarty published January 27, 2020

How to Make Your Google Mobile Search Results More Clickable

Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading

By Mike Murray published January 2, 2020

20 SEO and Keyword Tips for Your Best Google Rankings in 2020

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL