By Robert Rose published November 4, 2022

Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading

By Jim Yu published October 31, 2022

5 Ways To Balance SEO and Content Synergy in 2023

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading

By Jim Yu published September 27, 2022

More Helpful Content Dos and Don’ts for New Google Update

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading

By Mike Murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users. Continue reading

By Ann Gynn published September 15, 2022

How To Avoid Going Down Google’s Instant Answer Search Trap

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment. Continue reading

By Jim Yu published August 30, 2022

Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn

When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how. Continue reading

By Claire Brain published July 27, 2022

4 Metrics Not To Be Missed in Your Next Content Audit

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading

By Ann Gynn published July 21, 2022

Does SEO Still Matter to Content Marketing When Google Takes Your Clicks?

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. Continue reading

By Jodi Harris published July 6, 2022

Follow This Purpose-Driven Path to Greater SEO Success

Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy. Continue reading

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