By Ann Smarty published January 10, 2022

Is There Such a Thing as the Best Word Count for SEO?

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading

By Mike Murray published January 5, 2022

How To Find SEO and Keyword Ranking Success on Google in 2022

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading

By Sally Ofuonyebi published December 15, 2021

Try These Tools To Create Content That Works for Search Engines and Audiences

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. Continue reading

By Jim Yu published December 6, 2021

7 Insights To Improve Your Content Marketing SEO in 2022

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading

By Manick Bhan published November 15, 2021

Organic Search Rankings: How to Boost Your CTR

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading

By Alina Benny published November 8, 2021

Internal Linking for SEO: How To Get It Right

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading

By Ann Smarty published November 1, 2021

3 Pre-Launch Steps To Make Your Content Project Stronger

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.

Continue reading

By Mike Murray published October 14, 2021

Write Each SEO Page Title with Google Changes in Mind

Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions. Continue reading

By Manick Bhan published October 7, 2021

Keep Your SEO Strategy Afloat – Drop Great Anchor Text

As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading

By Ann Smarty published October 5, 2021

Use Internal Links to Get a Better Reception From Search Engines and Readers

Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL