If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading
What This Agency Did to Rank Its Blog at the Top of Google (Case Study)
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading
How to Use Images to Increase Search Visibility and Get More Clicks
Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading
The Top 7 Things You Must Know About Google’s BERT Update
Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading
Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?
Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading
The Best Reason to Do Content Marketing? Organic Search
Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on.
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How to Use Google Search Console to Increase Traffic to Your Site
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading
Why You Should Do This Helpful SEO Audit Once a Year
SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading
How to Create a Better Distribution Plan to Get Your Content Seen
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
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Successful Content Is Ridiculously Easy to Use
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
