By Ann Smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading

By Britney Muller published January 4, 2018

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

By Aleh Barysevich published November 6, 2017

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading

By Julia McCoy published October 2, 2017

4 Strategies to Earn Natural, High-Quality Links for Your Content

Almost all the top rankings in Google have one thing in common – a backlink. Another site thought well enough of the content to link to it. But how do you get those high-quality links? You must earn them. Here’s how to start. Continue reading

By Marcia Riefer Johnston published September 28, 2017

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

What’s the next best thing to having Google sit down next to you, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. Continue reading

By Arnie Kuenn published August 22, 2017

Content Amplification: How to Promote and Distribute Content Effectively

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

By Matt Press published August 4, 2017

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

By Alex Chris published July 3, 2017

How to Boost Your Page Ranking for One Keyword

How can you guide Google to improve the ranking of a page for the keywords you want? Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes. Continue reading

By Ann Gynn published May 21, 2017

Search Engine Trends: Rand Fishkin Weighs in on Google and More

You can’t read the mind of Google, but you can read seven insights and 25-plus tips from the Wizard of Moz, Rand Fishkin. Learn what you should know and how you can react to the mysterious world of search to get better results. Continue reading

By Mike Murray published May 3, 2017

34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top three ranking factors. Continue reading