The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading
How Well Does Content and Marketing Help Sales Teams? [New Research]
Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading
Conversions Attract Attention of More Tech Marketers [New Research]
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading
How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]
Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading
B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]
The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading
The Struggle Is Real for Content Management and Technology [New Research]
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading
The One Thing Manufacturing Content Marketers Must Do Now [New Research]
Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
5 Things Highly Committed Content Marketers Do Better [New UK Research]
New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading
Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]
B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading
Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]
More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading
