By Robert Rose published July 21, 2021

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading

By Robert Rose published June 2, 2021

Content Management and Strategy: The Big Wave Is Here [New Research]

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading

By Lisa Murton Beets published March 10, 2021

Conversions Attract Attention of More Tech Marketers [New Research]

More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading

By Stephanie Stahl published February 24, 2021

How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading

By Robert Rose published January 27, 2021

B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading

By Robert Rose published April 24, 2019

The Struggle Is Real for Content Management and Technology [New Research]

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading

By Lisa Murton Beets published November 7, 2018

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Lisa Murton Beets published January 17, 2018

5 Things Highly Committed Content Marketers Do Better [New UK Research]

New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading

By Lisa Murton Beets published December 6, 2017

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

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