39+ Content Marketing Statistics To Help You Succeed in 2024
November 29, 2023
Lisa Murton Beets
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
Why Most Video Content Fails To Reach Its Full Potential [New Research]
November 8, 2023
Lisa Murton Beets
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
November 3, 2023
Content Marketing Institute Team
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
October 27, 2023
Content Marketing Institute Team
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
October 18, 2023
Stephanie Stahl
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
Why Investors Trust Marketing, But Not Marketers [New Study]
October 13, 2023
Content Marketing Institute Team
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
Buyers Want To Trust Content. But Do They Value Yours? [New Research]
October 6, 2023
Content Marketing Institute Team
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)
Big Bump in Ad Spend May Lead to Better Year for Marketers
September 1, 2023
Content Marketing Institute Team
You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
New Research: Will AI Impact Content Marketing Careers and Salaries?
August 16, 2023
Stephanie Stahl
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
Where Should Your Customer Journey Start? [New Demand Generation Research]
April 19, 2023
Robert Rose
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
With First-Party Data, the Experience Is the Most Important Part
March 31, 2023
Content Marketing Institute Team
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains.
Surprising and Expected Results From Tech Content Marketers [New Research]
March 22, 2023
Lisa Murton Beets
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
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