Where Should Your Customer Journey Start? [New Demand Generation Research]
April 19, 2023
Robert Rose
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
With First-Party Data, the Experience Is the Most Important Part
March 31, 2023
Content Marketing Institute Team
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains.
Surprising and Expected Results From Tech Content Marketers [New Research]
March 22, 2023
Lisa Murton Beets
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
February 22, 2023
Stephanie Stahl
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
February 15, 2023
Robert Rose
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
January 25, 2023
Robert Rose
Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.
3 Top Content Marketing Challenges in Manufacturing [New Research]
November 16, 2022
Lisa Murton Beets
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Video Grows in Importance But Doesn’t Reach Full Potential [New Research]
October 27, 2022
Lisa Murton Beets
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
7 Things B2B Content Marketers Need in 2023 [New Research]
October 19, 2022
Stephanie Stahl
CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]
October 5, 2022
Stephanie Stahl
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.
8 Must-Haves for High-Quality Original Research
August 15, 2022
Clare McDermott
Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research.
What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey
May 2, 2022
Robert Rose
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.
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