Road Map to Success: Content Distribution Essentials That Win Eyeballs
April 9, 2018
Jodi Harris
Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance.
How the Best Newsletters Get – and Keep – Readers’ Attention
March 13, 2018
Marcia Riefer Johnston
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing.
Email Lists: When Smaller Is Actually Better
October 18, 2017
Linda Formichelli
A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on.
Email Content: Increase Reach, Impact, and Subscriber Satisfaction
October 9, 2017
Jodi Harris
It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content.
Content Amplification: How to Promote and Distribute Content Effectively
August 22, 2017
Arnie Kuenn
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification.
How to Write Email Newsletters People Want to Open and Act On
June 26, 2017
Sujan Patel
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read.
8 Things Any Good Marketer Should Know About Email
May 30, 2017
Ann Gynn
The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program.
7 Organic Tips for Growing Your Email ROI
May 16, 2017
Jodi Harris
How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge.
6 How-To Strategies for Content Promotion
April 16, 2017
Aman Thakur
Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help.
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