Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.
How to Deal With the Blasphemy of Email Unsubscribes
An email unsubscribe rate of 0% just isn’t possible. But a good unsubscribe rate is less than 0.5%. Not there yet? Try this advice to help bring your unsubscribes down and keep your readers reading. Continue reading
7 Content Marketing Tasks to Automate Right Now
Marketing automation is no longer optional – it’s a mainstay of modern marketing. Here’s help on where to get started. Check out these tools to automate the mundane and free you to think more strategically. Continue reading
Cook Up Email Marketing Automation With These 6 Recipes
Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading
6 Great Email Lessons From the GDPR Deluge of 2018
No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading
8 Copywriting Techniques to Boost Email Conversions
You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading