By Sujan Patel published September 17, 2018

19 Favorite Tools for Content Promotion in 2018

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading

By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

By John Hanson published June 28, 2018

6 Great Email Lessons From the GDPR Deluge of 2018

No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading

By Brian Appleton published June 4, 2018

8 Copywriting Techniques to Boost Email Conversions

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading

By Jodi Harris published April 9, 2018

Road Map to Success: Content Distribution Essentials That Win Eyeballs

Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading

By Marcia Riefer Johnston published March 13, 2018

How the Best Newsletters Get – and Keep – Readers’ Attention

How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading

By Jodi Harris published October 9, 2017

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading

By Arnie Kuenn published August 22, 2017

Content Amplification: How to Promote and Distribute Content Effectively

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

By Sujan Patel published June 26, 2017

How to Write Email Newsletters People Want to Open and Act On

Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading