By Kevin George published March 30, 2021

10 Things to Think About When Using Email Marketing

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading

By Dennis Shiao published October 5, 2020

Why Circular Thinking Works Better in Content Marketing

Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too). Continue reading

By Nancy Harhut published September 9, 2020

7 Unusual Ways to Increase Your Audience Response

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading

By Daisy Quaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading

By Jodi Harris published April 1, 2020

7 Brands Getting Email Right During a Crisis [Examples]

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading

By Kim Moutsos published December 31, 2019

Why We Are Still Talking About Email in 2020

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email. Continue reading

By Kevin George published October 28, 2019

Why You Need to Get a Life(cycle) Email Marketing Program

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading

By Ann Gynn published August 13, 2019

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes.

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By Jodi Harris published August 7, 2019

How to Get More Value From Your Email Marketing Tech

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.

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