By Ann Gynn published January 19, 2022

LinkedIn Newsletters: Do They Get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year. Continue reading

By Ann Gynn published November 16, 2021

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading

By Content Marketing Institute Team published August 13, 2021

How Video Email Affects Your Audience (and More Content Examples)

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading

By Content Marketing Institute Team published August 6, 2021

Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading

By Bernard Meyer published July 19, 2021

10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading

By Evaldas Mockus published July 15, 2021

10 Best Practices to Write the Perfect Email Subject Line

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading

By Ann Smarty published June 14, 2021

How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen. Continue reading

By Kevin George published June 10, 2021

Is Google AMP Worth It for Your Email Marketing?

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading

By Content Marketing Institute Team published May 28, 2021

3 Hair-Raising Content Marketing Stories to Read This Week

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading

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