How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
February 6, 2025
Ann Gynn
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
January 30, 2025
Content Marketing Institute Team
Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.
5 Steps To Make ‘Work Smart and Reinvent Things’ Your 2025 Marketing Motto
December 17, 2024
Robert Rose
It happens at the end of every year: Many content and marketing projects lie unfinished or uncertain. Instead of stressing out, try these five steps to use this time to reflect, prepare, and set up for 2025. Here’s how.
57+ Content Marketing Statistics To Help You Succeed in 2025
December 11, 2024
Lisa Murton Beets
Input from you and your peers in CMI’s surveys generated a lot of numbers. We curated the top stats from the 2024 B2B content marketing research, career outlook, and niche surveys of marketers, demand-gen marketers, and bloggers.
6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
January 18, 2024
Divya Bisht
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
November 28, 2023
Robert Rose
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
5 Content Marketing Measurement Don’ts (and What To Do Instead)
August 24, 2023
Kim Moutsos
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
Get Executive Buy-in for Content Marketing (Even in an Economic Downturn)
April 11, 2023
JD Metz
Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
January 12, 2023
Ann Gynn
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
How NBC Sports Next Medaled in Olympic Content for Kids
November 8, 2022
Ann Gynn
The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers.
Why Internal Customers Will Kill Your Content Strategy
September 23, 2022
Robert Rose
Customers are stakeholders in your content program. But not all stakeholders are customers. Most are more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content.
What Most Companies Get Wrong About Content Strategy (And How To Fix It)
June 17, 2022
Robert Rose
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.
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