How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.

We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.

What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose.

To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers.

Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions.

What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why?

Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective.