What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose. Continue reading
9 Stats That Will Make You Want to Invest in Content Marketing
To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers. Continue reading
What to Consider When It’s Time for New Marketing Technology
Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions. Continue reading
Do You Know Your Why? Your Content Marketing Success Depends on It
What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading
How to Persuade the Naysayers to Embrace New Marketing Technology
Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading
