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How to Structure Your Content to Make It Accessible

Published: 2019-10-15

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading

6 Content Marketing Tips That Will Give You an Aha Moment

Published: 2019-10-14

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading

Nail Your Content Performance With This Measurement Starter Kit

Published: 2019-09-16

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading

How to Create a Better Distribution Plan to Get Your Content Seen

Published: 2019-09-11

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
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So Your Content Failed. Now What?

Published: 2019-07-03

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading

How to Make the Content Marketing Case With ROI

Published: 2019-07-02

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.

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Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

Published: 2019-06-26

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading

38 Experts Share the Worst Content Marketing Advice

Published: 2019-06-11

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard. Continue reading

The Why, When, and How of Republishing Blog Posts

Published: 2019-05-10

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading

How to Use the 4 Most Helpful Reports in Google Analytics

Published: 2019-04-12

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

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