Search Results for: organic search

Social and Search News that May Change Your Content Marketing

Published: 2014-03-28

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google’s decision to hunt guest blogging spammers. And, after a nice dialog on transparency, Robert covers the bases of this week’s This Old Marketing example. Continue reading

8 Tips to Tailor Your Blog Content for Local Search

Published: 2013-08-20

Local businesses often find themselves in an increasingly competitive SEO landscape. To compete online with local franchises and offices of national chains/brands make sure your content is tailored to impact local search engine results and nurture a local audience. Use these 8 tips to better position your blog content for local search. Continue reading

19 Content Tools to Boost Your Search Performance

Published: 2013-08-05

A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we’ve gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content’s findability and search potential. Continue reading

Content Promotion Tips Using Bing’s Social Search

Published: 2012-07-11

Bing, the little search engine that could, is slowly making gains on the Google giant, and 2012 has been a year of many upgrades and changes. Here are some content promotion tips for using Bing’s social search. Continue reading

Why Long-Tail Search Rules (and what to do about it)

Published: 2011-03-17

Listened to Chris Baggott from Compendium talk yesterday at the AMA Content Marketing conference about the power of mixing social and search. Here are some stats from Chris that will get you thinking: 88% of clicks come from organic search … Continue reading

How to Get Google Eyes for Your Content

Published: 2019-05-13

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading

4 Google Analytics Reports Every Content Marketer Should Use

Published: 2017-03-03

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading

How to Do Brand Storytelling in 3 Successful Ways

Published: 2019-12-12

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading

The Top 7 Things You Must Know About Google’s BERT Update

Published: 2019-11-13

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading

Which of These 3 Content Pillar Types Should You Build?

Published: 2019-10-30

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.

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