Some people hate them, but I'm a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, as well as the Junta42 Top 42 bloggers, to get…
As the new year gets rolling, everyone in the digital industry is speculating on what will be big in 2014. While the fundamentals of good content won't change, tactics, channels and the way people consume content will continue to evolve. Learn more about 5 big shifts that will likely affect your online content marketing this year.
Ad blockers exist because too many brands want to deliver too many messages that don’t matter to a single person. As everyone with any sense is saying, the time is past due to put the audience first. That may sound easy; it isn’t.
We've all heard the theory: It's easy to hire good content writers because traditional media outlets are letting so many of them go these days. Unfortunately, this isn't always the case. Find out how to hire effective content marketing writers and editors.
You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder.
We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.
We discuss the impact of Google’s Tumblr-style spot on brand publishers, how a prestigious media company bought an agency, organic social content left for dead, Google’s preaching about owned audiences, plus rants, raves, and more.
In This Old Marketing, Joe and Robert discuss the craziness around HubSpot’s scandal, and ask if media companies will turn into wire service companies and who really owns the audience. Rants include Cecil the lion and YouTube.
There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling.
In This Old Marketing, Joe and Robert discuss AOL founder's take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR's role in content marketing, podcast revenue model, raves, and rants.
CMI's Twitter chat series kicked off with CMI's Joe Pulizzi and SAP's Michael Brenner answering content marketers' questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations.