Want to gain an advantage in your content marketing? Hire someone with reporting experience. They find unexplored angles, ask good questions, engage quality sources, and synthesize it all into a highly valuable, reader-focused piece.

The field of content marketing has evolved in the past several years, which is why we asked some CMWorld presenters what’s changed and why you should care.

Some things amaze me, like this year's social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  No kidding!  Just check out this list…

Recruiting former journalists can offer many benefits for a company's marketing division, but not all ex-reporters will transition smoothly. Here are six questions content marketers should ask before hiring.

One former content creator who returned to journalism says content marketing is contributing to the downfall of journalism. I disagree. Here are five reasons why and how a freelance journalist can write in a content marketing world.

In this episode, Robert and Joe talk about the excitement building for next week's Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny's, and the greatly exaggerated "death" of journalism.

This week, we speculate on why HubSpot has stirred up an age-old debate on inbound vs. content marketing, take issue with an article about rise of corporate journalism, and reveal why Marriott's decision to launch a content marketing studio is likely to be a big success. Our rants and raves cover a spammy sponsored post on Facebook and a brilliant bit of emotional storytelling from GE. We wrap up with a rockin' #ThisOldMarketing example: Guitar Center TV.

Interviewing people who offer unique perspectives on your topic or industry can set your brand’s content apart from competitors’. Mastering this skill of interviewing is difficult. Take this advice from the most famous interviewers.

Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse.

NOTE: There have been a few articles recently (one on content marketing hype and one on the term "content marketing" in particular) that motivated me to write this post. In the Beginning, It Wasn't Content Marketing Back in 2001, I started selling content marketing services as part of Penton Media’s custom…

We are getting VERY excited about Content Marketing World next week. With that, we have the last post in our series where we ask speakers some questions about content marketing. Today, they inspire us with stories of content marketers who are executing their programs well. I’m really excited about Intel’s…

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!