The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by Joe Chernov from Eloqua. Today, I want to share another…

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program.

A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.

There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why.

A new approach to documentation is making certain Intel engineers – and customers – more productive. Other groups at Intel are taking note. Should you?

Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your organization.

Congrats! Your boss boosted your annual content marketing budget. What would you do with an additional $1,000? $50,000? $100,000? Here are more than 61 ideas shared by some of the presenters at Content Marketing World 2018.

As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you're a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.

What’s happening with content marketing in the financial services sector? Discover how industry marketers use content marketing and what they find works well. Learn the lessons, see the examples, and take away essential tips.

If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.

You can pique your prospects’ interest and curiosity with compelling calls to action that offer something unique or unusual. Consider giving your content marketing a boost with these five interactive CTAs.

When several hospitals in Portland, Oregon, standardized the structure of their hospital-discharge form, they improved patient care while reducing hospitals’ financial risk. Find out how they did it.