Search Results for: white paper

The Universe of Events: The Ultimate Guide to Event Marketing [White Paper]

Published: 2015-08-10

It’s crucial — today more than ever — to be smart about how events fit into your marketing mix. Which means, your event strategy has to be light-years ahead to win your customer’s attention. We’re here to help. Read our … Continue reading

The Definitive Guide to Content Analytics [White Paper]


Prove the ROI of your content across the sales and marketing funnel Content is the backbone of marketing departments across the globe. Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand … Continue reading

Why the MQL Is Broken and What to Do About It [White Paper]


Only 8% of companies believe their marketing and sales teams are aligned, according to Forrester Research. The source of the fracture in the relationship is the ubiquitous but flawed Marketing Qualified Lead (MQL). Read (then download) our whitepaper in order … Continue reading

How To Turn One Idea into Multiple Marketing Assets [White Paper]

Published: 2015-07-28

In this brief, Gihan Perera, Internet coach and author of Fast, Flat and Free, explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology. Download this brief to learn: Why … Continue reading

Build Your Content Marketing Hub [White Paper]


Want a steady stream of qualified leads? Try building a content marketing hub. This DemandGen report explores how you can leverage webinars to generate a large and loyal following. Download the report to learn: The anatomy of a content hub … Continue reading

The Ultimate Guide to Content Curation [White Paper]

Published: 2015-01-19

This 80+ page guide, featuring over 30 marketing experts, will teach you how to get started with content curation. This guide will show you why content curation is important, what content curation is and how you can put curation to … Continue reading

Improve Health Outcomes with Digital Health Marketing [White Paper]

Published: 2015-01-12

The most successful healthcare companies will focus their products or services on enhancing patient engagement and the doctor-patient relationship. Download this white paper to learn how to use digital marketing to sort through the healthcare ecosystem and make sure all … Continue reading

Automation Demystified [White Paper]

Published: 2014-10-01

A modern marketer’s guide to email automation We’ve all heard it – email automation is the best way to deliver personalized content at just the right moment, when people are more likely to open, click and buy. So why aren’t … Continue reading

Why White Papers Still Matter: Their Role in Effective Content Marketing

Published: 2014-09-21

The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world. Continue reading

Content Promotion & Distribution Cheat Sheet [White Paper]

Published: 2014-07-31

Ensure your content gets read by the audiences that matter to your brand This cheat sheet helps define and give direction for leveraging the emerging field of content distribution and promotion. Great content goes unread every day and most of … Continue reading