Search Results for: white paper

Content Experience Impact and the Buyer’s Journey [White Paper]

Published: 2015-08-10

Sponsored by ion interactive, this 2018 Demand Metric benchmark study highlights the ways in which impactful content can influence decision-making. Packed with insights and key takeaways to successfully leverage content, the study includes: How marketers are leveraging content to support … Continue reading

The Universe of Events: The Ultimate Guide to Event Marketing [White Paper]


It’s crucial — today more than ever — to be smart about how events fit into your marketing mix. Which means, your event strategy has to be light-years ahead to win your customer’s attention. We’re here to help. Read our … Continue reading

The Definitive Guide to Content Analytics [White Paper]


Prove the ROI of your content across the sales and marketing funnel Content is the backbone of marketing departments across the globe. Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand … Continue reading

Why the MQL Is Broken and What to Do About It [White Paper]


Only 8% of companies believe their marketing and sales teams are aligned, according to Forrester Research. The source of the fracture in the relationship is the ubiquitous but flawed Marketing Qualified Lead (MQL). Read (then download) our whitepaper in order … Continue reading

Why Webinars are Essential for Every Marketer [White Paper]


Webinars (also known as “webcasts”) are nothing new. In fact, they’ve been around in one form or another for more than 10 years. What is new, however, is the advancement of webinar technology, making it more effective than ever as … Continue reading

The Enterprise Playbook to Event Lead Management [White Paper]


Most B2B marketers will agree: event leads can be a challenge to capture and process quickly, and often contain incomplete or incorrect data. This creates costly delays that reduce pipeline impact, or even prevent marketers from proving revenue influence at … Continue reading

How to Master Individualization to Delight Your Customers [White Paper]


We’ve created this guide for marketing game changers who are obsessed with superior customer experience and believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience your consumers expect. Read the guide today for … Continue reading

A Blueprint for B2B Design [White Paper]


Over the course of the past 5 years, SketchDeck has worked with hundreds of marketing and design teams, including ADP, Okta, SAP and Instacart, helping organizations scale design and transition to more design-centric cultures. We’re thrilled to share our research, … Continue reading

How To Turn One Idea into Multiple Marketing Assets [White Paper]

Published: 2015-07-28

In this brief, Gihan Perera, Internet coach and author of Fast, Flat and Free, explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology. Download this brief to learn: Why … Continue reading

Build Your Content Marketing Hub [White Paper]


Want a steady stream of qualified leads? Try building a content marketing hub. This DemandGen report explores how you can leverage webinars to generate a large and loyal following. Download the report to learn: The anatomy of a content hub … Continue reading