B2B Content Isn’t Boring Unless Your Writing Is
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.
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Brand Attachment [White Paper]
Building Emotional Connections Across the Customer Journey Time and time again, behavioral research proves that if our emotions are strong enough, they’ll override rational thought. This concept is the foundation to the brands we love, what we choose to buy and our likelihood to stay loyal when better products or…
Engagement: Understanding It, Achieving It, Measuring It – A Complimentary White Paper
What is engagement? What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it? Those are exactly the questions Keith Wiegold and I try to tackle in our latest white paper - Engagement: Understanding It, Achieving It, Measuring It. In…
Improve Health Outcomes with Digital Health Marketing [White Paper]
The most successful healthcare companies will focus their products or services on enhancing patient engagement and the doctor-patient relationship. Download this white paper to learn how to use digital marketing to sort through the healthcare ecosystem and make sure all the key players are working together in a way that…
More Than Quizzes: 3 Types of Interactive Content That Drive Leads
This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience.
5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content.
Get to Your Audience’s Core: Know Their Content Intent
Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.
Top 5 Lead-Generating Ideas for Your Content Marketing
Want to know how to better use content marketing for lead generation? What types of content yields results? How do you use specific types of content to capture leads? Here are five methods that produce outstanding results.
Will the Real ROI in Content Please Stand Up
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.
Video Infographic Worth 1000 Content Marketing Words
Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, a video infographic is a visual representation of data and…
Interactive Content Fuels Customer Experiences [Research]
Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research.
Content Recycling: A to Z
Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. Fortunately, there are ways to rinse, sort and recycle content by poring over our content libraries for new angles, hooks…