Search Results for: white paper

ON24 Annual Webinar Benchmark Report [White Paper]

Published: 2013-03-11

Webinars have become a top-tier tool for marketing, training and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Download our annual … Continue reading

Lead Scoring for Success [White Paper]

Published: 2013-02-01

Lead Scoring for Success A company’s website is still one of the most important sales and marketing tools for attracting new customers. A major priority for Marketers is a continuous flow of high quality leads to pass on to Sales. … Continue reading

Inside An Explosive Content Marketing White Paper Strategy

Published: 2013-01-08

Curt Porritt of MasterControl sat down with CMI to discuss his organization’s white paper success and how testing has helped drive content choices. Continue reading

Target Case Study [White Paper]

Published: 2013-01-07

Target Case Study Target is one of the world’s largest retailers and Target.com is among the largest eCommerce sites. Servio writes tens of thousands of product descriptions for Target.com, optimizing keywords and crafting unique, compelling copy that drives organic traffic … Continue reading

Crossing the Goal Line [White Paper]

Published: 2012-12-11

[tfg_social_share] Crossing the Goal Line How to Simplify Your B2B Web Forms in Six Easy Steps As a B2B marketer, you spend a great deal of time creating killer content to attract interest from prospects and ultimately attract customers. Unfortunately, … Continue reading

The Cost of Not Nurturing Leads [White Paper]

Published: 2012-11-15

[tfg_social_share] White Paper Library The Cost of Not Nurturing Leads Buyers are now the power brokers in the sales cycle/buy cycle equation. With the Internet’s massive amounts of content, they have the ability to thoroughly research the subject matter, including … Continue reading

White Paper: Nailing the Landing: Four Steps For Optimizing Landing Pages and Forms To Improve Conversions

Published: 2012-06-20

[tfg_social_share] White Paper Library Nailing the Landing: Four Steps For Optimizing Landing Pages and Forms To Improve Conversions You created some great content … now don’t forget the landing page. This white paper features the latest on how to optimize … Continue reading

5 Tips on Finding Fantastic Content for Your White Paper

Published: 2012-06-01

One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes. Here are some tips to help you find fantastic content. Continue reading

White Paper: The Power User’s Guide To Successful Webinars

Published: 2012-05-07

[tfg_social_share] White Paper Library The Power User’s Guide To Successful Webinars Webinars are powerful tools – especially when you know how to create, promote and deliver them like a power user.   “Interactive online webinars have emerged as the gold … Continue reading

White Paper: Lead Generation From Start To Finish

Published: 2012-04-26

[tfg_social_share] White Paper Library Lead Generation from Start to Finish: A Marketer’s Reference Guide   emedia’s Lead Generation from Start to Finish: A Marketer’s Reference Guide will help you assemble a winning B2B lead generation campaign. Get insights into using white papers, … Continue reading