Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2020 Gartner Market Guide for Digital Asset Management

Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.

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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

12 Sales Enablement KPIs for Enterprise Sales Leaders

Sales leaders are constantly on the lookout for new ways to improve processes, motivate their teams, unlock efficiencies, and ultimately close more deals.

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2019 Predictions Report: Paid Search, Shopping, and Paid Social

Constant monitoring is essential to maintain and grow the effectiveness of your paid investments in 2019.

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3 Steps To Integrating Social Media Into Your Sponsorship Offerings

Download to learn how HBO & the US Open are taking your sponsorships to the next level!

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Five Steps to Executing a Winning UGC Campaign

Learn how you can establish a trusted dialogue with your audience through UGC

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Guide to Product Launch Programs for the Saas Business

This guide will give you a step by step process for each phase within the launch.

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Mobile Login Best Practices

Explore the four key principles for superior mobile experiences, as well as actionable best practices that you can follow to keep your mobile registration conversions high, and your abandonment rates low.

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Social Media Marketing GPS -- Free 91 Page eBook

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Tactile Marketing Idea Book

Flip book loaded with Tactile Marketing Automation ideas.

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Technology and Data Strategies for Retail Kit

Download this kit to get everything you need to know about navigating your retail challenges with the right technology and data strategies.

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The Content Marketing Maturity Map

Content marketing experts have identified five levels of marketing team maturity on the journey to building a data-driven and results-oriented operation. Find out where your team fits.

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