Delivering Quality Customer Service In The Right Language, At The Right Time
Global companies face a challenge in delivering the right message in the right language to their customers. This is especially important in customer service, where there is no room for miscommunication.
In a 2021 study, consumers’ most frequently cited priorities for customer support in their native language included quick response, fast resolution, and high quality. In other words, from your consumer’s perspective, the guiding principle should be: Deliver a quality message to the right person in their native language faster than they expect it.
In this report, author and Chief Strategy Advisor for Content Marketing Institute, Robert Rose, draws on his consulting experiences and third-party research to help companies develop translation strategies for customer service content. He outlines a 3-pillar translation strategy approach that includes:
- Balanced content interfaces
- Workflows designed for speed and agility
- Artificial intelligence
Learn how to develop a translation strategy and build an action plan in the “Delivering Quality Customer Service In The Right Language, At The Right Time” report.