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Track Your Licensed Digital Assets On Websites And Social Media

How do content managers track published assets?  With multiple agencies or even a single in-house marketing team, it can be tough to track images and video post-distribution. This primer explores how brand managers and marketers are leveraging digital content tracking to:

  • Track and measure the performance of digital content: Enable data-driven decision-making
  • Know your digital footprint: Use image matching to identify assets and digital usage rights
  • Ensure brand compliance: – Set up content tracking notifications when web, social and ecommerce sites publish your photos and videos.  Make rebranding initiatives more efficient
  • Identify usage violations:  Track content expirations and avoid the potential for settlements extending into the millions

Discover why content tracking is evolving into a key content marketing, compliance, and risk mitigation strategy