Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Additional White Papers for Marketers

'I Do!' Engaging in a Committed Online Relationship: How to Grow Your Base of Support Online

Nonprofit and political organizations are constantly looking to build online connections to better fundraise, advocate, communicate and organize. But how do you get people to actually opt-in? And how do you know which online avenues to try?

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10 Best Practices For Website Testing, Targeting and Optimization

Deliver the right message, to the right person, at the right time. A simple statement, but for many companies, the ability to create a relevant online customer experience remains a challenge.

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2 Ways Micro Tracking Can Save You Hours

Tracking surveys are an essential part of every market researchers toolkit.

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2023 Global Software Buying Trends

Actionable insights on B2B buyer behavior and how software providers need to adapt.

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How Much Does It Cost to Create a Mobile App?

The mobile app market is currently experiencing a massive growth spurt.

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How to Build a Revenue Engine

How we transformed our sales and marketing team into a revenue engine

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Integrate Marketing Automation and CRM for the Ultimate ROI

Learn how to achieve true B2B sales and marketing alignment by modernizing data tactics.

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Nine simple tips to get the most from SalesForce Marketing Cloud (ExactTarget)

Whether you call it the SalesForce Marketing Cloud or ExactTarget, your email platform was an important investment. We've gathered 9 of our best "getting started" tips in this How to Guide.

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Reinventing Channel Marketing

Channel Marketing

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The Marketers Guide to Emails on Mobile

The Importance of Email Marketing & Mobile Apps

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