Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Creative Enterprise Survey

Earlier this year, Tenovos surveyed over 3,500 companies dig deep into the balance between creativity and efficiency, and the impact of both on top line growth, customer loyalty, and company morale.

What they found is that while efficiency is recognized as a prerequisite to building a lasting business, it is the prioritization of creativity that motivates and energizes the enterprise.

View Here

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

An integrated approach to digital asset management (DAM) and product information management (PIM) allows brands to create quality, connected experiences across the customer journey.

View Here

The Zen Guide to Creative Automation: 5 Mindful Practices for Content Zen 

We’ve learned some pretty helpful content creation practices over the years, and we think it’s good karma to pay them forward. Ready for some content zen?

View Here

The Content Marketer’s Funnel

The Content Marketer’s Funnel is an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey – from generating awareness to influencing a purchase decision. Get the guide to learn about each stage of the funnel and how content can be used to drive sales.

View Here

Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.




Modern DAMs bring Breakthrough Return on Asset Value

In this whitepaper, learn how modern Digital Asset Management (DAM) systems are leveraging AI, predictive analytics, cloud- native architecture, and microservices to offer unmatched insights into the impact of marketing content where they matter most: in production, in the channel, and in front of your audience.

View Here

[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

View Here

2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

View Here

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

View Here

Additional White Papers for Marketers

Building Your Content Foundation

Content is the key to your marketing strategy.

View Here

Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience

Learn how Marketers use Interactive Product Demonstrations to engage and excite!

View Here

Don't Just Produce Content - Deliver Results

51% of all website traffic comes from organic search - Optimize your content efforts to maximize your return on organic search.

View Here

If you ever thought of owning a B to B franchise , then this guide will open your eyes to the real possibilities.

Follow us through this guide as we take a Serious, Step-by-Step, HARD Look at  Owning a B to B Franchise.

View Here

Quick Guide to Lead Generation

8 content, social media and webinar tactics to boost lead volume.

View Here

Quick Start Guide to Employee Advocacy Training

How To Onboard Your Advocates In Less Than 30 Days.

View Here

The Pains + Gains of Content Syndication

Turn your unsuccessful content syndication campaign into a powerful lead generation engine.

View Here

The Tangled Web: Silent Threats & Invisible Enemies

Learn how a hosted security service intercepts all web-borne threats.

View Here

US Holiday Predictions: How Cyber Five, Top Retailers, and Product Categories Will Perform

In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, walked through our US holiday forecast for retail, ecommerce, and key shopping days.

View Here

Your Complete Snapchat Playbook

Get the latest concrete ideas for the world's hottest social platform.

View Here