Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

View Here



Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

View Here


2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

View Here


Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

View Here



2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

View Here



24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

View Here



How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

View Here


Additional White Papers for Marketers

4 Elements of a Successful Social Media Response Plan

Are you ready for a social media crisis?

View Here

7 Secrets to Amazon Success

If you already sell on Amazon, you know it's a competitive place.

View Here

CMO's Adapt Your Social Media Strategy for a Post-Pandemic World

Ten recommendations

View Here

Content Marketing Budget Template

Use this template to create your budget and leverage it to the fullest extent possible.

View Here

Facebook Advertising & Lead Generation Guide for Plaintiff Law Firms

Learn how to adjust your advertising and lead generation campaigns to work successfully within Facebook's latest policy changes.

View Here

G2 Crowd Grid for Customer Success

If you’re in the market for a Customer Success solution, the G2 Crowd Grid report needs to be a key element of your evaluation.

View Here

SaaS Partner Referral Program - Case Study

SaaS Partner Referral Program - Case Study

View Here

Scale Your Account Based Marketing with Account-Specific Content

ABM and Customer Voice

View Here

What to Write in Your Emails

Write better emails in 7 days. Plus, get 20 free email templates.

View Here

Why True Personalization Is Critical To Your Business

True personalization is more than just customizing a promotional email or newsletter with each customer's first name; it's about creating unique experiences for each and every customer.

View Here

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL