Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Complete Guide to Creating Location Pages for SEO

Learn how to create engaging location pages for your website for more leads.

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Definitive Guide to Brand-to-Demand Marketing

Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.

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Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI

Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.

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Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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Additional White Papers for Marketers

Business Development -- The Missing Link Between Marketing and Sales

Business Development is the process of continuously boosting communication, PR, sales and marketing to be & remain successful in the selected (and new) markets with existing and new products or servic

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eBook: How to Boost Internal Communication

Did you know that effective internal communications can improve employee engagement?

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Facebook and Beyond: Lessons for Brand Engagement with Your Social Customers

Since social customer programs were controversial just two years ago, many companies are new to the experience of engaging with social customers and are looking to answer the question, “What do we do next?”.

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Find, reach, and convert your ideal customers

A data activation platform built on world-class, first-party B2B data

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How B2B Marketers Can Identify And Engage The Most Likely Buyers

Get the "Marketer's Guide To Prioritizing Leads" and learn how to focus your time, money and effort on the prospects with the highest propensity to buy.

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How Companies Thrive on Social Media

2016 Survey Results from Companies Like Yours

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Market Shifts Edition: The land grab in metaverse patents and trademarks

6Pages Market Shifts edition: The land grab in metaverse patents and trademarks. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

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The 6 Step Customer Advocate Marketing Handbook

Learn how to motivate and scale customer advocates to grow your business.

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The Fundamentals of Effective Real-Time Marketing

What you need consider to create compelling content that engages your fans in real time.

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The Top 5 Consumer-Driven Trends in Retail

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes.

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