Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Additional White Papers for Marketers

10 Google Analytics Tools Your Business Should Be Using

Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences.

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Account Based Mail

Reach every level of target accounts with a marketing channel they actually want to get.

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How Marketers Use Salesforce For Data-Driven Customer Engagement

Today, marketers influence the entire customer journey-but how are the best marketers using Salesforce to deliver the right message, at the right time, on the right channel?

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How to Gauge a Marketing Company's Legitimacy

Quick! Save Yourself from a Disastrous Partnership!

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Leveling the Playing Field

Leveraging Brick and Mortar Advantages to Compete with eCommerce

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Ramp-Up Revenue With These Tried-And-Tested Tactics

Discover how the fastest-growing B2B companies use sales and marketing technology from Upsales to win more deals

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Retail's Ultimate Guide to Holiday Planning

For our retail holiday planning guide, we've combed through hundreds of best practices, dug deep into the behavior of over 1.2 billion digital profiles, and gathered examples from select experts--all to help make sure that your holiday retail season blows last year's out of the water.

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The Modern Marketer's Online Meeting Primer

With this modern marketer's online meeting primer, you'll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.

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The Roadmap to Modernizing Your Insurance Agency

We gathered 5 insurance thought leaders and asked them "What does a modern insurance agency look like?" In this eBook, they share practical steps you can take on the road to modernizing your agency.

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Web Hosting: Get Plugged in to the Right Internet Service

Web hosting services and their role in keeping your website up and running!

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