Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Pinterest WANTS to Send You More Traffic

Facebook and other reach and referral traffic continues to sag. We’ll show you why Pinterest is bucking the trend – and it won’t cost you a dime to get your share!

Download this expert guide to get eye-popping 👀 results from Pinterest the easy way — no Pinterest experience required.

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Additional White Papers for Marketers

#VirtualReality: How to Augment the Sales-Marketing Organization for a Digital-First Future

The rise of digital totally changed B2B marketing-- not just how we engage with buyers but our day-to-day operations.

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2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment

Today’s B2B marketers are in a hard place. A full 43% of them say their brand is held back by an unclear strategy and only 2% say they have an excellent relationship with sales.

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7 Deadly Sins in Brand Protection & Anti-Counterfeiting

Are you not tailoring your Brand Protection Strategy to your product?

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Alignment

How does your company stack up when it comes to alignment? Does it operate as a cohesive whole--or is it more like a boatful of out-of-sync rowers?

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B2B Revenue Acceleration Tactics for Technology Sales Leaders

If you are a sales leader in the B2B Technology world, this e-book is for you!

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How to Create a Communication Culture and Get Great Results

Creating a communication culture in an organization pays handsome dividends.

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Leveraging Mobile Engagement to Boost Sales, Service, and Customer Satisfaction

This white paper focuses on the engagement aspect of your mobile strategy.

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Real-life Examples of Killer App Marketing

Build goal-crushing app marketing campaigns by learning what works.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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What is Minimum Advertised Price (MAP) Pricing & Its Strategies

The in-depth guide to Minimum Advertised Price (MAP), its strategies and how to enforce it while staying compliant.

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