Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute e-books are a great place to start.
Latest
Get Inspired: 40 Examples That Are Driving Content Marketing Forward
Understanding why some content campaigns rise above the others is no small feat. Our latest examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the latest edition of our social media survival guide for answers.
85+ Expert Predictions for Content Marketing in 2019
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.
Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics
Want your audience to take notice and take action on your brand’s content? The 2018 Guide to Essential Content Marketing Tactics offers plenty of tips, insights, and ideas that will increase your success when working with today’s top content types and distribution formats.
Featured
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer
The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your organization.
Influencer Marketing: The Latest Strategies, Templates, and Tools
We’ve broken down the process into eight distinct steps that will enable you to plan and execute an influencer program from scratch or pick up a few new tricks that will help make your existing efforts more effective.
Launch Your Own Content Marketing Program
Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.
The CMI Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations
Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s eBook.
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