With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a … Continue reading
Bringing Down the House: How SEO is Like Blackjack
“The best part? It’s beatable.” – Kevin Spacey’s character, describing blackjack in the film, 21 A while back, those skilled in the art of counting cards were able to walk … Continue reading
5 Ways to Improve Your Landing Pages for Better Conversions
As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, … Continue reading
How to Structure Your Web Content to Get Better Conversions from Buyers
There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how … Continue reading
A Template for Killer Website Content
Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. … Continue reading
13 Ways to Make Your B2B Resource Center Rock
Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps … Continue reading
22 WordPress Plugins for Content Marketers
As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend … Continue reading
Website Content Strategy: Process and Deliverables
When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the … Continue reading
Not Sure What to Feature on Your Home Page? 4 Ideas to Get You Focused
Your website content is your personal greeting to potential or existing customers. Think of it as your front desk, your introduction and an opportunity to connect with someone you haven’t … Continue reading
How to Find the Right Copywriter for your Landing Pages
Last week, we looked at the basics of landing pages. If you don’t have the skills in house to create effective landing pages, you need to find a great copywriter. … Continue reading
