One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas.

For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes.

Instead of creating personas from our imaginations, what if we researched everything we could about the flesh-and-blood people we want to sell to? We could then use personas to reveal those people to the teams communicating with them.

Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development.

CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component.

Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content.

Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive.

Many marketers have buyer personas that they're not using -- mainly because they're simply unusable in a B2B complex sale situation. Find out more about creating useful B2B buyer personas.

If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content's success. Use this 10-step guide to create precise buyer personas using SEO data.

If you have the time for extensive buyer personas, that’s great. But what if there’s a quicker way? You won’t get the same meticulous data, but you will have a solid foundation – and the time – to create relevant content.

Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things you can do. Those posts do a great job helping you get started, but today I want to answer some…