Looking for help with content marketing? Our CMI contributors are here to help! Over the last three weeks, they have answered these questions:
- Which parts of the content marketing process are best to outsource (e.g. strategy, process, content production, distribution, and measurement, etc?)
- When would I hire a marketing agency versus a consultant for content marketing?
- What do I look for when hiring an agency for content marketing?
Today, our contributors weigh in on what you should look for when hiring a consultant for content marketing (i.e. how do you know you’re hiring the right consultant)?
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![]() Two additional key factors to look for: Make sure to ask about how they build expertise in industries they may not yet be familiar with, and make sure they are using content marketing themselves. – Will Davis (@willdavis) |
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Also, make sure they are not simply spouting the latest buzz words, like “social marketing” without a strong and concise reason based on ROI for when to use such tactics. Make sure you have a good, focused top-level analytics report in place with which to gauge their results. – Scott Frangos (@webfadds) |
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– Nate Riggs (@nateriggs) |
Summary
Finding the right consultant is very similar to finding the right agency:
- What role do they play in content marketing?
- Do they have a track record of success? Do they have case studies and references?
- Do they specialize in your industry?
- Are they using content marketing themselves?
- Do you have the right chemistry?
- Do you trust them?
- What kind of metrics do they use to measure success?
Is there anything you would add to the list? Let us know in the comments below!