Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone.
In our ongoing series, our CMI contributors are helping marketers get the help they need. Last week, they answered the question, “Which parts of the content marketing process are best to outsource (e.g. strategy, process, content production, distribution, and measurement, etc?)”
This week they tackle, “When would I hire a marketing agency versus a consultant for content marketing?”
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Consultants are good for focused tasks as part of your overall content marketing strategy, while agencies are better for multiple tasks and overall campaign support and management. – Scott Frangos (@webfadds) |
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Summary
As a number of contributors have indicated, the lines between consultants and agencies are blurring, and depending on who you use you may be able to get many of the same services. However, in general, consultants are a great choice if you want help defining your strategy, and agencies are perfect if you need manpower to get all of this done. Of course, some consultants work with teams to provide execution as well as strategy, and some agencies are well-versed in strategy.
What are your experiences working with agencies or consultants for content marketing? Share your ideas in the comments below.