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Addressing the Four Challenges of Content Compliance

Launching omnichannel digital campaigns can be a challenge. Marketing teams have robust processes to align content, creative and legal to get a campaign out the door. But what happens to the digital assets after the campaign launches?

As focus moves to the next campaign, there are typically no controls in place to ensure that expired content is taken down or licenses are renegotiated – creating risk for the brand.

Brands who lack visibility on their published digital assets often:

  • Use their content improperly
  • Can’t identify rights violations and expirations
  • Are prone to infringement and other legal challenges

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